DVR alert: Moving documentary on Nebraska’s Brook Berringer on BTN

Brook Berringer, who spent his senior year as a back-up quarterback, was such an uncommon young man, Nebraska erected a statue of him in front of its stadium.

BTN tells his story in a moving documentary, “Unbeaten: The Life of Brook Berringer.” The film airs Saturday after the Nebraska-Northwestern game at approximately 10:30 p.m. ET. It also re-airs Monday at 9 p.m. ET

Berringer began the 1994 season as the Huskers’ backup quarterback but was thrust into the starting role when Heisman Trophy candidate Tommie Frazier was diagnosed with blood clots. Berringer helped lead the team to seven straight wins and a berth in the Orange Bowl against Miami. While Frazier returned to start the game, Berringer entered in the second quarter and helped spark a comeback. The win capped off the undefeated season, and gave Nebraska Head Coach Tom Osborne his first … Continue Reading

Big Hurt: Frank Thomas set to take big stage at World Series for Fox

My latest Chicago Tribune column is on Frank Thomas, who will be analyzing the World Series for Fox.

You can access the entire column via my Twitter feed at @Sherman_Report.

From the column:


Baseball came easily to Frank Thomas as he was on the fast track, barely spending a season in the minors before launching his Hall of Fame career with the White Sox in 1990.

Broadcasting? Now that’s a different story.

Thomas admits he still is a work in progress.

“I want to get better at this,” Thomas said. “You don’t know all the questions when you step from one arena to another. Being a ballplayer for 20 years prepares you to be in front of the camera. But doing live commentary is a little different. I’m learning every day.”

While his ascension hasn’t been as quick, Thomas has … Continue Reading


Royal sweep: Short series not good for networks, baseball

Yes, Kansas City is a great story.

However, the Royals would have been a better story for baseball and TBS if they had won the ALCS in seven games, not four.

Four-game sweeps are no good.

The Giants also will be bad for Fox Sports 1′s business if they close out the Cardinals in five games tonight.

While the games have been mostly great, this isn’t a good postseason for baseball when it comes to maximizing drama.

Baseball truly wins with series that go the distance. The biggest ratings typically come for Games 6 and 7 of the LCS and World Series and a Game 5 in the division series. The audiences really check in for the one-and-done games.

Consider this: with Kansas City and Baltimore completing sweeps in the division series, and the Royals going 4-0 against the Orioles, … Continue Reading

Bill Simmons’ brand: Is it big enough for him to be successful without ESPN?

Jonathan Mahler and Richard Sandomir write about the future of Bill Simmons at ESPN. They cite sources as saying Simmons is “furious” about being given a three-week suspension in the wake of his comments about Roger Goodell.

From the story:

If Simmons were to leave ESPN, he could move to another media conglomerate, such as Fox, or to a digital media giant like Yahoo or AOL. (He actually first made his name blogging for AOL for $50 a week.)

It seems more likely that Simmons would want to create a multiplatform business of his own. Hypothetically, anyway, it could include a production studio that makes sports films and documentaries for a distributor like HBO or Netflix; a podcast network; a website; and maybe a YouTube channel.

Simmons will have to weigh the profile, access and guaranteed salary he gets from

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Stopwatch patrol: Hey, two relatively fast LCS games

Readers of this space know all about my crusade to get baseball to pick up the pace. Usually, I am complaining about the numbing length of games, especially in the postseason.

So in the interest of fairness, I am glad to point out that something unusual happened yesterday: Two relatively fast LCS games.

Kansas City’s 2-1 victory over Baltimore came in under three hours at 2:55. Granted in 1964, a 2-1 game would have been finished in 1:55. But in the modern era, we have seen plenty of 2-1 games push the 3:30-3:40 mark.

The brisk pace was a nice change from the first two games which went 4:37 (in 10 innings) and 4:17.

Meanwhile, San Francisco’s 5-4 win over St. Louis in 10 innings checked in at 3:10. Obviously, the game would have broke the three-hour mark if it … Continue Reading

Unconventional analyst: Tom Verducci set to make World Series history in Fox booth

My latest column for the National Sports Journalism Center at Indiana is on Tom Verducci, who will play on the big stage next week.


Howard Cosell and Tom Verducci don’t have much in common, but they will share a bit of history next week.

When Verducci works Fox’s coverage of the World Series, he will join Cosell as the only non-player or manager to sit in the TV analyst’s seat for the game’s biggest games.

The similarities pretty much ends there. Cosell wasn’t used on ABC’s coverage of four World Series because of his baseball expertise. Just the contrary, in fact, since he routinely dumped on the game.

However, when ABC landed baseball rights in the 70s, Roone Arledge told sports TV’s biggest mouth to brush up on his old Mickey Mantle stories. Cosell still was Cosell, and his … Continue Reading launches new site dedicated to long-form storytelling

This is good news for sports readers who have attention spans longer than 30 seconds.

NBC’s move follows the trend of other sites realizing there is a market for long-form journalism. Well-written stories always work regardless of the platform.

Judging by the fact that Joe Posnanski has two stories for the launch, the site will be a place for him to showcase his talents.

The details from NBC:


NBC Sports Digital announced today that it is launching NBC SportsWorld, a new micro-site within dedicated to long-form storytelling. The new site will launch on October 15 and will be populated with compelling long-form stories, essays, short films and documentaries, including select archived Olympic video. The announcement was made by Rick Cordella, SVP & GM, Digital Media, NBC Sports Group.

Named after NBC Sports’ television program in the 1980s, which featured global … Continue Reading

Olbermann: No attempt by ESPN to curtail his bashing of Roger Goodell

Richard Deitsch has a two-part interview with Keith Olbermann at The overriding theme is that Olbermann is very happy with his situation at ESPN. That’s good to hear since happiness has been elusive for him at many points in his career.

If you’ve been watching Olbermann, you know he hardly is a fan of Roger Goodell. Nobody has gone harder in calling for the commissioner’s ouster.

Olbermann’s harsh words likely have made things a bit uncomfortable for ESPN, which has a considerable investment in the NFL. However, he says the network has supported his right to express those views.

Then again, imagine the scene if ESPN tried to curtail Olbermann on Goodell.

From the interview:

Have you heard from either the NFL or your own management about your repeated commentaries calling for Roger Goodell to be fired?

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Milbury interview on why fighting needs to be eliminated in hockey; ‘Not necessary part of game’

Mike Milbury, who participated in 70 fights as a player, generated quite a bit of attention last week on NBCSN by strongly advocating that fighting needs to be eliminated in the NHL.

NBCSN will revisit his statements during the first intermission of Wednesday’s Boston-Detroit game. Milbury and hockey insider Bob McKenzie will examine the issue.

Milbury expanded on his anti-fighting views in an interview with Tom Hoffarth of the Los Angeles Daily News.

Q: What prompted you to take a stand on anti-fighting in the NHL at this point, even as there have been writers and others in the league perhaps saying this for some time now?

A: It’s been evolving. From time to time, I’ve had the conversation with my old boss (Hockey Hall of Famer and Boston Bruins president and GM) Harry Sinden, and I think we both have agreed

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New 30 for 30: San Francisco quake stops ’89 World Series

There are certain events in which television makes it a shared experience for the entire country. The 1989 San Francisco earthquake is one of them.

What promised to be an evening of World Series baseball turned a night of watching a great city deal with an unthinkable emergency. It was one of those TV moments you’ll never forget.

The latest 30 for 30 documents it all in “The Day The Series Stopped” (tonight, 10 p.m. ET, ESPN). Watching the film will have you relive that remarkable night.

Here is the trailer.

Below is an incredible interview with a Candlestick Park worker who found himself clinging to a swinging light tower when the quake hit.

Below is a scene where the shocked players, still in uniform, aren’t sure what to do.

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Will Kansas City Cinderella story deliver viewers?

Michael Buteau of Lucas Shaw examine the Royals’ impact in a postseason baseball story at Bloomberg. They write:

Kansas City, with the 31st-ranked market, is the team in the smallest remaining market. While the Royals haven’t been in the playoffs since 1985, it is unlikely to capture the public’s imagination without a well-known player, Swallen said.

“Cinderella is easier to sell if there is at least one recognizable face to attach Cinderella to,” Swallen said. “Kansas City is operating under the difficulty of being a team that hasn’t got a lot of publicity throughout the year. For many people, the postseason might be the first time that they have seen the Royals play.”

Indeed, how many times were the Royals featured in national games this year? Not many.

However, the ratings were strong for Game 1.

The Royals’ 13-inning

Continue Reading to bulk up on LeBron James coverage in Cleveland

Richard Deitsch at reports is going to give LeBron the full-court blitz in Cleveland, just like it did when he played in Miami. The problem is, the reporters assigned to the new beat reporters will have to live in Cleveland. Not Miami.

The former ESPN Los writer Dave McMenamin has relocated from L.A. to Cleveland and is now’s beat writer for the Cavs. Windhorst will relocate from Miami to the Midwest and will continue to be a major voice on James in addition to working as a national NBA reporter (Windhorst also has a residence in Cleveland). ESPN also hired former college football writer Jeremy Fowler to cover the Browns. He’ll also be available for Cavs duty, as will other NBA reporters if the storyline dictates it (which will be often). (Patrick) Stiegman, now the

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