I saw old friend Mike Buteau of Bloomberg at the recent PGA Championship. It turned out to be his last tournament for Bloomberg.
Monday, he got the bad news.
Julia Greenberg of Wired explains Bloomberg’s decision to eliminate sports coverage.
In reorganizing, Bloomberg will eschew general interest reporting on topics like sports and education in favor of a stricter focus on business and markets. To stay competitive, Bloomberg seems to feel it must resist the broad industry trend of homogenization in favor of becoming more like itself—the essential source, especially for paying Bloomberg terminal users, for business, markets, and financial news.
Unfortunately, Buteau and others got caught on the wrong side of this decision. Here’s hoping doors open for them.