She is going to become the “public face” of Campus Insiders, a digital college sports network. Bernstein also will be the network’s vice-president of content and brand development. She will be based out of Chicago, recording her shows from Oprah Winfrey’s Harpo Studios.
Also coming on board is IMG, which will participate on several levels.
I’ll have more later on. Here’s the official announcement.
Campus Insiders, the online destination for college sports fans, today announced the addition of acclaimed sports journalist Bonnie Bernstein as the public face of the digital sports network and Vice President of Content and Brand Development.
Bernstein will host a daily show providing opinion on the news of the day, studio analysis and debate, and reports from an unprecedented network of campus-based “Insiders,” offering reports and news from college campuses around the country. Launching at the start of the 2013 college football season, Bernstein’s programming will also feature unique interactive components to engage CI viewers. Content will stream on CampusInsiders.com and will be distributed via social media and a strategic alliance of third-party digital destinations. Bernstein’s show is projected to be viewed 100 million times annually.
As VP of Content and Brand Development, Bernstein will utilize her keen eye for talent and her creative vision to develop original programming for Campus Insiders. She will also work closely with the network’s marketing team to develop the Campus Insiders brand and secure corporate sponsorships. Campus Insiders is produced by Silver Chalice and IMG College.
“I’ve always had a passion for entrepreneurship, and this is an incredible opportunity to branch out beyond my broadcast work,” said Bernstein. “I’m looking forward to wearing new hats as I help bring shows from concept to market and build a brand powered by tremendous resources. The unequivocal goal is to make Campus Insiders a destination for college sports fans.“
“Sports fans all over the country recognize and connect with Bonnie Bernstein. We’re fortunate to have both her on-air talents and her passion for programming and content at our disposal,” said Crowley Sullivan, GM of Campus Insiders. “We fully expect Bonnie to act as a guiding force for Campus Insiders as we continue to grow.”
Bernstein is recognized by the American Sportscasters Association as one of the most accomplished female journalists in the industry. She has hosted a variety of ESPN shows, including NFL Live, Outside the Lines, Jim Rome is Burning and First Take, as well as a daily NFL show on ESPN Radio in New York. Bernstein is the only female fill-in host for The Dan Patrick Show. She spent eight years at CBS Sports as the lead reporter for the NFL and NCAA Men’s Basketball Championships.
Bernstein’s show will originate from HARPO Studios in Chicago. CBS Sports basketball analyst Seth Davis and CollegeFootballNews.com founder Pete Fiutak are also featured on the CI talent roster.
To extend the reach of Campus Insiders, Silver Chalice has enlisted the participation of IMG, a global leader in sports, media, and entertainment. IMG will help provide access to on-air talent, contribute sales and marketing support, and provide access to universities, helping increase exposure for the schools and their sports teams.
About Campus Insiders
Campus Insiders will serves college sports fans by creating timely, relevant, and behind the scenes content, programming, products and destinations, and live events that go beyond the standard and give fans a unique, inside perspective, all delivered through the strength of a smart technology experience.
About First Round Media
First Round Media, LLC creates digital product experiences and video properties for digital distribution. The Company develops infrastructure, digital assets, and operations designed to create a leading digital platform for producing and distributing, audio-visual, college sports-themed content (including game highlights). First Round Media’s first property is Campus Insiders, which showcases exclusive video content, national and local coverage, and in-depth analysis for college football and basketball.
First Round Media is a division of Silver Chalice New Media. The Silver Chalice team operates offices out of Boulder and Chicago, with additional satellite sales offices in New York and Los Angeles. Silver Chalice is an equal opportunity employer.