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City with most viewers for college basketball? Hint: It’s not in North Carolina

With the college basketball season starting, ESPN Front Row examined the ratings for its men’s game telecasts in the 56 metered markets from the 2002-03 season through 2011-12.

And the winner? Louisville.

From ESPN:

Highlights:

One leads the way: Louisville was the top market every year, averaging a 4.1 rating or higher the past five seasons, including a 5.3 in 2009-10.

Six in Second:Six of the 56 markets have finished a season in the second highest-rated spot:

Greensboro is the only market to make multiple second place appearances: 2011, 2008, 2006, 2005, and 2002-03.

The additional five markets: Columbus (2010-11), Kansas City (2009-10), Indianapolis (2007-08), Raleigh-Durham (2004-05) and Cincinnati (2003-04).

Here are the top markets for 2011-12:

Top 25 Markets for 2011-12
No. 1       Louisville: 4.5 rating
No. 2       Greensboro: 3.5 rating
No. 3        Kansas City: 2.8 rating
No. 4       Columbus: 2.7 rating
               Raleigh-Durham 2.7 rating
No. 6       Charlotte: 2.3 rating
No. 7       Cincinnati: 2.1 rating
No. 8       Dayton: 2.0 rating
No. 9       Indianapolis: 1.8 rating
               Knoxville: 1.8 rating
No. 11     Memphis: 1.6 rating
               Nashville: 1.6 rating
No. 13     Greenville: 1.5 rating
No. 14     Cleveland: 1.4 rating
               Birmingham: 1.4 rating
               Las Vegas: 1.4 rating
No. 17     Norfolk: 1.2 rating
               Hartford: 1.2 rating
               St. Louis: 1.2 rating
No. 20     Fort Myers: 1.1 rating
               Atlanta: 1.1 rating
               Richmond: 1.1 rating
No. 23     Pittsburgh: 1.0 rating
               Detroit: 1.0 rating
               Oklahoma City: 1.0 rating
               Jacksonville: 1.0 rating
               Tulsa: 1.0 rating

 

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