It’s a definite possibility. Much like it does with the Greenberg-Golic morning show, there is talk that ESPN wants to give Cowherd more visibility on its locally-owned stations.
Chicago could be the next major market to get “The Herd,” whose show airs from 10 a.m.-1 p.m. ET. Last Thursday, WMVP-AM 1000 fired Harry Teinowitz from its afternoon team that also includes Carmen DeFalco and John Jurkovic.
It is expected that ESPN 1000 will shift the Tom Waddle-Marc Silverman duo from 9 a.m.-1 p.m. to afternoon drive. That would leave an opening to slide in Cowherd’s national show in the morning slot.
ESPN’s Dallas station, KESN, recently did a similar move, going with Cowherd’s show live instead of tape delay. The decision now means that ESPN gives the Dallas audience national content during the morning.
ESPN Radio reportedly is weighing the mix between national and local on its stations, especially in Chicago. From a cost standpoint, it makes more economic sense to use one national host like Cowherd instead paying six-figure salaries to local personalities.
Also, Cowherd’s show has done well in various markets, giving ESPN ample motivation to expand his profile.
However, in towns like Chicago, which can be heavily provincial, it means not talking about the Blackhawks winning streak or Derrick Rose until the afternoon. How will that go over?
Decisions are going to be made soon. Stay tuned.