Yes, Game 5 of the World Series did a higher overall rating than the football game Monday night. Baseball pulled an 8.9 rating with 14.4 million viewers on Fox, while Seattle-St. Louis did a 6.7 rating with 10.8 million viewers.
But here’s the rest of story, and how it should concern Major League Baseball.
In men 18-49, the key demographic for advertisers, football ruled with a 6.1 rating compared to 5.2 for baseball.
Traditionally, football does skew to younger viewers. However, the Monday night game was so bad, at least from an offensive standpoint, Jon Gruden was begging for mercy. Also, it was MNF’s lowest-rated game of the year.
Yet among young, and not so young, males, it still beat a pivotal and compelling Game 5 of the World Series. Imagine the numbers if MNF had a Denver and Peyton Manning vs. anybody match-up.
Obviously, this is an indicator that baseball attracts an older audience. The 50-and-over crowd gave the World Series the overall victory in the ratings.
But what happens when that sector fades off into the sunset? It definitely suggests that the erosion in World Series ratings only will get worse in the future.
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