Spend the weekend at a lake that has limited or no Internet access. Then watch NBC’s coverage at night as if it were live like I did.
What? Can’t get away for the weekend like I did. Well, then you’re screwed.
Once again, Twitter was on fire with angry tweets about NBC’s decision not to provide viewers live coverage of Usain Bolt’s bid for gold in the 100. One positive dividend is the entertaining tweets from #NBCdelayed and elsewhere:
@karljohn Curiosity actually landed three hours ago, but NBC delayed it until after water polo.
@photoarmy1 Hey everyone NBC is showing live video footage of the landing right now….Neil Armstrong is about to step on the surface.
@bgtennisnation (Brad Gilbert) Another major foot fault on NBC for not showing the 100 live no other major country would do that still shocked they would do that on Sunday
@EvilMikeTomlin “Usain Bolt leads the 100m after 50m, we’ll be back after this commercial break”- NBC
I think it is going to be tough for NBC to put out this fire. During the week, NBC can justify its line maintaining that people are at work and that it is more convenient for them to watch the big events at night.
But not on the weekend. In case you haven’t heard, viewers watch sports on the weekend. Lots of it.
NBC easily could have shown Bolt’s race live to a large audience. It began late in the afternoon on the East Coast in the U.S. The NFL does fairly strong ratings in that time slot with its doubleheader games.
However, instead of seeing the big race, viewers got taped coverage of equestrian. Yeah, I’m sure horse jumping was second choice on everyone’s list.
Meanwhile, Bolt’s race didn’t air until after 11 p.m. ET. By that time, you had to be on Mars not to know the outcome.
NBC definitely needs to reconsider its stance regarding weekend coverage of the Olympics. We’re conditioned to watch live on the weekend.
And don’t get started with the notion that you could have watched the race live via streaming. The picture quality isn’t nearly the same. Also, by late Sunday afternoon, most viewers need a forklift to pry them free of their big, comfy chairs. Why make it inconvenient for them to have to run to a computer?
As I said, I get the tape-delay approach during the week. But not on the weekend.
You need to be live on Saturday and Sunday afternoons, NBC.
And the latest from NBC:
Usain Bolt still leads after 75 meters. Back in a minute.