Is every ad for Draft Kings and FanDuel? Spending spree nearly at $200 million since August

If it feels like Draft Kings and Fan Duel have brought up every ad on TV, it is because they have. At some point, expect the fantasy companies to figure out a way to place commercials on the kids educational shows on PBS.

Richard Sandomir of the New York Times got some numbers for the spending spree, and they are staggering.

The get-rich commercial messages of the fantasy sports leaders DraftKings and FanDuel have inundated the airwaves as no advertising category has in recent memory, suffocating almost any other advertiser except for the irksome 1-877-Kars4Kids band.

Since August, Draft Kings has plowed $107.5 million into commercials, and FanDuel has paid out $85.8 million, according to iSpot.tv, which tracks advertising spending.

In one three-week stretch during the summer, ads from the fantasy sports companies appeared every 90 seconds on national networks. In the month that ended Sept. 15, they outspent the pizza and beer industries in pursuit of more people to play their contests. When their 30-second commercials are not being shown, their names are attached to statistical features during football and postseason baseball games.

 

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