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Michelle Beadle will launch new NBC Sports Network show in February

For the second time, I was the opening act for Michelle Beadle in the latest Sports Media Weekly podcast with Keith Thibault and Ken Fang. One of us broke some news, and it wasn’t me. Not that anyone would care if I had any news.

Beadle disclosed in the podcast that she will debut a new show called The Crossover on NBC Sports Network during Super Bowl week in New Orleans. She said the show will run 30 minutes Monday through Friday in a late afternoon time slot.

Much like SportsNation, where she made a name for herself on ESPN, the new program will feature a mix of sports and pop culture, she said.

“Basically what I did before again,” Beadle said. “I love sports and pop culture. I never wanted to do only one. They’re giving me a chance to do a show that I’ve envisioned.”

Part of the plan for Beadle when she left ESPN for NBC was build a show around her. NBC Sports Network needs some big-name personalities to serve as anchors of the network. Obviously, it hopes Beadle will work well in that role.

Beadle said she wasn’t at liberty to disclose the name of the co-host. In fact, NBC likely wasn’t thrilled she went public about the show before the official announcement.

“I’m probably going to get in trouble,” she said.

 

 

 

 

 

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