Richard Sandomir of the New York Times reports the league’s new TV deals will bring in a huge $24 billion. Yes, the money is getting ridiculous.
The N.B.A. will receive $24 billion over nine years in deals the league has renewed with ESPN and TNT through the 2024-25 season, according to an executive briefed on the details of the contracts but not authorized to speak publicly.
The deals, which will be announced Monday, represent a near-tripling of the annual average rights fees that ESPN and TNT have been paying in contracts that will end after the 2015-16 season.
The average yearly payments will rise from about $930 million to $2.66 billion.
Left on the outside is Fox Sports 1. Landing a portion of the NBA rights seemed essential to getting sports viewers to go to the year-old network. Now when it comes to pro sports, it only has baseball, leaving a big gap in the schedule during its off-season.
Fox came into its new enterprise sports cable enterprise with grand visions of being a true rival for ESPN. But without a big inventory of live sports programming, it will be a long time before Fox is able to come close to the World Wide Leader.