Dino Costa is the latest casualty. He went on one rant too many in complaining about his bosses at SiriusXM.
Bob Raissman in the New York Daily News reports:
When SXM “Sportszone” program director Tim Sabean pulled Costa off the air Wednesday, Dino’s days were numbered. He was yanked for being himself, going on an entertaining riff (it wasn’t the first time) about how his bosses wanted to change him, turn him into someone only capable of robotic sports recitations with no depth or imagination.
Whoever threw Costa off SXM’s Ship of Fools never understood they had a singularly unique personality, a yakker who built and maintained a cult following and more. Instead of building on that foundation, they tore down the house, burned it, then celebrated their own stupidity.
Costa said he is “more than proud” of what he accomplished in his five years at SXM, and what he delivered to an audience looking for a “radical departure” in sports talk.
“I have zero regrets,” Costa said. “Hopefully the next time SXM runs into a talent such as myself they’ll know how to go about promoting that talent and maximizing the skills of a guy like me.”
So where does Costa go from here? There might be some opportunities with NBC and CBS launching radio networks.
But after what SiriusXM experienced, will they want to put up with Dino?