Note: I’m going to be out for a couple of weeks. However, I’m leaving behind some gifts for the holidays: The best of my Q/As. I’ll feature a new one each day through Jan. 2. Please check in. Happy Holidays to all.

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Posted in two parts on June 11, 12

Note: Feinstein makes his debut today for the CBS Sports Radio Network, handling the 9 a.m.-noon (ET) slot. At the time of our interview, he was working for Mad Dog Radio.

You would think being inducted Monday to the National Sportscasters and Sportswriters Association Hall of Fame in North Carolina would be the top thrill for John Feinstein this week. However, the noted author also has something else on his agenda:

A command performance from Robert Redford.

The actor invited Feinstein to Sundance in Utah Saturday to discuss books at one of his arts functions. It’s such a unique opportunity that the Golf Channel gave Feinstein permission to skip the third round of the U.S. Open in San Francisco to attend the event.

“He heard me on NPR promoting a book,” Feinstein said. “When I called the Golf Channel, they said, ‘Yeah, you’ve got to be there.’ It’s pretty cool.”

Feinstein, 56, has enjoyed plenty of cool moments in his long career. More than enough to merit a nod to the Hall, where he will go in with Bob Costas on the sportscasters side.

He is the greatest selling sports book author of all time; his 29th book, Rush for the Gold, aimed for kids, just hit the shelves. Nearly 30 years after he wrote it, Feinstein still is fielding compliments for his breakthrough, A Season on the Brink.

However, the changing publishing industry (much lower fees) has even affected bestselling authors like Feinstein. It has forced him to take on other duties to make up for the loss in revenue. While he says he enjoys his new gig as co-host with Bruce Murray on the Beyond the Brink show on SiriusXM’s Mad Dog Radio, he frankly admits it is something he is doing out of “necessity rather than want.”

Several times during our interview, Feinstein talked about the need to find the time to exercise in the wake of having heart bypass surgery in 2009. It all makes for a compressed and hectic lifestyle for Feinstein.

I checked in with Feinstein last week. Here’s the first part of my Q/A where he talks about his career, past and present. Tomorrow, we’ll discuss his views on sports talk radio.

What does it mean to be inducted into the NSSA Hall?

It’s up there. You look at the names on the writing side: Red Smith, Jim Murray, Dave Kindred, heck, Damon Runyon. Bob Ryan got inducted last year. That what it means to me. When you get older, you get a lot of honors and you say, ‘OK, thank you.’ But this is one where you go, ‘Wow. This is cool.’

How does it feel to go with Bob Costas?

It’s thrilling for me because I will be the tallest inductee. He actually called to congratulate me. We both grew up in the business together. In the early 80s, he was calling college basketball games for NBC and I was covering college basketball for the Washington Post. It’ll be great to go in with him.

What does this award signify about your career?

It says I’m old. It’s the old cliche: It’s nice to be recognized by your peers. I’ve learned to take compliments from people in stages. To this day, I still have people who say they love watching me on Sports Reporters. I haven’t been on the show since 2007.

When they say, they enjoy me on the Golf Channel or that they loved Season on a Brink, I say, ‘Oh, thank you very much.’ Now if they say they love A Civil War (Army vs. Navy), they’re my best friend. Civil War is my favorite book.

To have people understand what it means to write 29 books and work at the Post all these years, that’s more important to me than a fan poll about who’s your favorite sportswriter. Not that I’d win anyway.

Your last book, One on One, was personal, telling the back stories of people you covered in your books. Why did you go that route?

The great thing about doing that book was that I realized I developed some real relationships through the years. When you do a book, it isn’t just five minutes in front of a locker. You spend time with these people. To be able to go back to those people you haven’t seen in years, you realize there was some kind of relationship and trust that was built.

Any new books in the works?

I’m doing a book on Triple A baseball. The other day I watched the PawSox play the Lehigh Valley Iron Pigs.

How have you been affected by the changes in the book business?

It doesn’t dim my desire to write books, but it’s harder because the money has gone down. It’s gone down for John Grisham too. I had a long period where I could focus on books and do other stuff that I chose to do. Now, I enjoy doing the radio show, but it takes four hours out of my day.

Because I’m not making as much as I need to on the books, because of (supporting a family), it forces me to take on more work where, frankly, I’d rather be focused on books. It’s not a matter of choice. It’s a matter of necessity.

You’ve done books for Little Brown for years. Now you’re next book will be with Doubleday. Why the change?

After One on One, we made a mutual decision to go in different directions. Little Brown has gotten much more into publishing fiction. I started to feel a little uncomfortable and less of a priority.

You’re also working as a contributor to the Golf Channel. How did that come about?

When they reached out to me, I said, I’ve never had good experiences with TV. I told them I used to do essays for CBS. They said, fine, let’s do that.

It’s great, and I enjoy everybody over there. But if it was up to me, instead of being on the set, I’d rather be walking the course or working the range. That’s no putdown to the Golf Channel. Writing is what I love. It’s what I do best.

How do you balance everything?

It’s not easy. I try to write every morning before the show starts. But I also have to exercise. It’s something I must do. The radio show takes up a good portion of my day. When it’s over, I still need to have the energy to do the reporting and writing.

You’re 56. What frontiers are there left for you to conquer?

It’s interesting. Again, it comes down to necessity vs. want. Necessity keeps me doing radio and TV. I still love writing for the Post. That’s something I’ll always do. I love writing the books. I love doing the books for kids. You get those letters from kids or parents of kids, who say their kid never read a book until he read mine.

If there’s one thing I haven’t done is that I’d like to write a play. I’m 99.9 percent sure it never would leave the house. I love the theater. I’ve always thought Red Auerbach could be a great one-man play. I would like to write a play about men and their relationships in sports.

It’s something I’ve always wanted to do. I just haven’t had the time to do it.

What has it been like doing a daily radio show?

I haven’t found it that hard. I can talk for four hours with taking a breath.

It took a while for Bruce and I to adjust. He had been doing it alone. We have different ideas for what makes good sports talk radio. Bruce is more traditional. He focuses on games, NFL, NBA, baseball. We had an argument on a Monday about what was the big story: Tiger Woods winning the Memorial or Celtics-Heat. I thought it was Tiger. He thought it was Celtics-Heat.

Tiger Woods, for better or worse, is the best-known athlete in the world. I tend to talk about people, tell stories about people. Bruce likes to break down the games. It’s OK to get two different guys. Over the course of four hours, you don’t want to sound the same.

Is it possible to do a successful sports talk show without a lot of bluster?

Tony Kornheiser has shown you can be successful by doing a smart show. A lot of what I do comes from him. His philosophy is that you don’t have people on just because they are big names. A couple of times, they came to me and said, ‘We can get so and so.’ I said, ‘He’s terrible.’ Tony has a no athletes rule. I don’t think I can get away with that, but I’d rather have on a smart TV commentator or journalist or a coach willing to talk.

They booked (Baltimore GM) Dan Duquette. The Orioles have had a lot of success. Dan came on for 15 minutes and it was physically painful. Then I booked (Baltimore baseball writer) Peter Schmuck. He was great. Peter’s going to be honest, while GMs are paid to hide stuff.

Whether or not we can succeed this way, I don’t know. I’m going to try to do it.

What is your view on callers?

If you get a smart caller, that’s fine. Let him make a few points. But if you get someone who is screaming, get him off. Bruce said, ‘Oh no, you can’t do that.’ I said, ’Not only can you do that, but you should.’

We had a cadre of callers who were pissed when I first got here. Part of it was people reacting negatively to change and part of it was people who felt it was their show. One day, we had a guy who was screaming because he was put on hold. I said, ‘Fine, don’t call.’

Some of those callers have gone away, and we’ve replaced them with some quality callers. We have 6-8 regular callers where I’m kind of interested in what they have to say.

What do you bring to the show?

I think I’m able to add some things because of my background. Because of what and who I’ve covered through the years. Sometimes I tell stories about people I know. Like when Casey Martin qualified for the U.S. Open. I talked about being in the Supreme Court when they heard his case, and then talking about it to Casey later. I talked about some of the arguments I witnessed in the locker room. I told the story of Fred Couples arguing with Payne Stewart. Fred thought he should get a cart because he had a bad back. Your typical sports talk host doesn’t know this.

What kind of feedback have you gotten thus far?

It’s been positive. But you know in TV and radio, you’re great until the day they fire you.

Note: I’m going to be out for a couple of weeks. However, I’m leaving behind some gifts for the holidays: The best of my Q/As. I’ll feature a new one each day through Jan. 2. Please check in. Happy Holidays to all.

Note: I’m going to be out for a couple of weeks. However, I’m leaving behind some gifts for the holidays: The best of my Q/As. I’ll feature a new one each day through Jan. 2. Please check in. Happy Holidays to all.

*********

Posted on Aug. 20

As any good business reporter knows, the element of risk is a theme in many stories.

So now the tables turn on Darren Rovell. Risk now is a part of his story in his recent jump from CNBC to ESPN.

Rovell had the sports business gig all to himself at CNBC. He also had his own sports business show on the NBC Sports Network.

Rovell, 34, landed many high-profile interviews and developed a huge following on Twitter (now in the 240,000 range). He carved out a nice niche at CNBC.

Rovell, though, decided to return to ESPN (he worked there from 2000-06). Obviously, he won’t be the only sports person at the network. While he will have more platforms for his stories, he also will face exponentially more internal competition. It will be more difficult for him to stick out at ESPN.

Money definitely was a factor in Rovell’s decision (ESPN book author James Miller reports he doubled his salary). Interestingly, for someone who talks at length about the cash athletes earn, Rovell declined to go into detail about his financial decision. I guess it is more interesting to talk about other people’s money.

Rovell stressed this decision is about more than just money. A big part, he said, is the ABC component, in which he will do business stories for various shows (Good Morning America, Nightline, ABC Evening News) on the network.

Ultimately, Rovell said of the move, “I just felt this was bigger.”

Here’s my Q/A with Rovell.

Why make the move from CNBC to ESPN?

I was happy with my gig at CNBC. I loved doing my NBC Sports Network show. It was a dream come true. I love working with my team there.

At the end of the day, I felt like being at ESPN was the right move. The ABC part was the deal-sealer.

How much did money have to do with the move?

CNBC did want me back. I was hoping for more interest from NBC Sports to get paid like a host. It didn’t happen.

I won’t do something solely for money. I’m so passionate about my career. Money alone could never get me to go to a place that I didn’t think was the best for me.

I talked to CNN. I talked to other people. I asked, ‘Do I break out? Do I move away from this niche?’ I decided the answer is no. ESPN and ABC can give me the best of both worlds.

Talk about your niche. Why is sports business so interesting to the masses?

I think a flashpoint came when sports became more corporate. Business became more out there, and people wanted to talk about it. Sports fans want to be armed at the water cooler. When you drop a piece of information, it allows you to beat your friend.

There are so many fascinating things about sports business. It touches people more than most people think.

Your career took off when you left ESPN and started at CNBC in ’06. Why?

CNBC gave me a great TV platform, for sure. The difference for me at the time was CNBC was a smaller place to be, but I could be the bigger fish. At ESPN, I was the geek who covered sports business. At CNBC, I was the cool guy who covered sports business.

CNBC wanted me to help turn up the volume. Traders watch with the volume off. CNBC said, ‘Hey, let’s show sports, but you rationalize it as business because it really is business.’

At CNBC and NBC Sports Network, you got so many big interviews with athletes like Tiger Woods and sports executives. PGA Tour Commissioner Tim Finchem appeared so many times, he was practically your sidekick. Will you get that same kind of treatment/access at ESPN?

We didn’t have a hard time getting people to come on CNBC. Our pitch to athletes and agents was, ‘Come on CNBC if you want to reach the wealthiest people in the world.’

Now at ESPN, Tom Rinaldi will have that interview with Tiger. How do I get Tiger Woods for business purposes? Does (agent) Mark Steinberg say, ‘He already did Tom Rinaldi?’

Admittedly, it’s going to be a challenge to get the big stars. But that’s the challenge of working in a bigger system compared to being a one-man machine. It’s a challenge I’m willing to accept. I still think I can get the big interview.

You’ve become Mr. Twitter. What has that meant to your “brand”?

It’s become a tremendous distribution platform. If all I did was just about sports business, I’d have about 10,000 followers. People like to have something different in their feed. When something happens in sports or otherwise, I’m thinking, ‘How can I inject the business aspect into it?’

When I was at ESPN (the first time), they had so many writers, I used to think, ‘If I write a great story, will it get on the front page (of ESPN.com)?’ Now because of Twitter, placement is not as much of a concern. It’s harder for something to get lost. Going to the Web site isn’t the only place to find the story. If I write a good story, somebody will link to it again and again and again.

It hasn’t all been smooth sailing. You’ve gotten into some notorious feuds on Twitter. Other people also have taken shots at you as your profile has increased. How do you feel about that?

Twitter allows people to reach out to you. Negative stuff is going to happen. Anything is fine. Anyone who is in the public eye has to deal with some negativity. It comes with the territory.

So where will people see you at ESPN/ABC?

I’m going to be the sports business reporter covering the beat. I’ll be working out of the ABC office in New York, but I’ll be in Bristol quite frequently. ESPN is going to be my main responsibility. I’ll write for ESPN.com, be on radio, SportsCenter. I do intend to be on ABC quite often.

I love to put the pedal to the metal. I go 24 hours a day. The only way to not get burned out is to change things up. The ABC outlet allows me to stay fresh, to stay hungry.

Note: I’m going to be out for a couple of weeks. However, I’m leaving behind some gifts for the holidays: The best of my Q/As. I’ll feature a new one each day through Jan. 2. Please check in. Happy Holidays to all.

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Posted on Nov. 26

At one point during our interview, Dino Costa said, “I don’t want to sound braggadocious.”

I’m thinking, he doesn’t want to sound braggadocious? This is a guy who has been telling me for the better part of an hour that he is the best thing going on sports talk radio. And the vast of bulk of programming in the format, he says, is a bunch of “homogenized garbage.”

Then again, listeners of The Dino Costa Radio Show wouldn’t be surprised.

His evening show on the Mad Dog Radio channel on SiriusXM (7-11 p.m. ET) is the sports talk version of UFC: Anything goes. Supremely confident and “fearless,” Costa has a strong opinion about everything and anything, and that includes slamming the guy whose nickname is the title of the station, Chris Russo.

Recently, Costa called Russo “a has been.” And that was on Russo’s show.

Costa, 48, has had a curious life and career. He didn’t even break into the business until he was 33. It is all well-documented in a piece by Michael Hastings in Men’s Journal. Hastings has a great description of Costa’s style:

Costa makes Colin Cowherd or Skip Bayless, two of ESPN’S best-known Angry Male alphas, seem mild and  reasonable. Compared with them, Costa is more like a militia leader broadcasting direct from Ruby Ridge under siege, an army of liberals blasting away from the other side of the barbed wire.

The fact that Men’s Journal did a story on an evening sports talk host on satellite radio shows the impact Costa is having in the market since he joined Mad Dog in 2009. And since it hasn’t come easy for him, and since he wants a much bigger slice of the pie, if not the whole thing, he feels compelled to blow his horn as if it were an air raid siren.

Drawing the inevitable sports radio comparsions to Rush Limbaugh (“a huge compliment”), Costa can be extremely polarizing and hardly is for everyone. But despite all of Costa’s personal slams, even Russo concedes ”he’s a helluva host.”

Here’s Part 1 of my Q/A with Costa in which he takes apart the sports talk radio industry.

How would you explain your show to people who haven’t heard it before?

I can answer in a way that talks about the industry of sports talk radio. On balance, all sports talk radio sounds exactly the same. There is a status quo that underwhelms me. It’s homogenized garbage that deals with the lowest common denominator. The predictability is frightening. The same subject, same comments every day. It stays in the same lane and drones on and on.

I’m amazed at people who think this is good sports talk radio. I find most people involved in the format are completely bankrupt from a creative point of view.

You look at the people they are bringing in for (the new CBS and NBC Sports Radio Networks). There isn’t a compelling 3-4 hour block in there. It’s all the same. If I didn’t know any better, I’d think there is some kind of conspiracy out there.

I heard you once devote the bulk of your show ripping Jim Rome. He’s wildly successful in sports talk radio. Why would you have issues with him?

Jim got in on the ground floor when sports talk radio was starting to flourish. His show is highly overproduced. There is a significant amount of authenticity that is lacking. I find his show to be scripted and then he turns it over to a bunch of callers he calls “clones.” How is this compelling radio? It’s the same stuff every day.

What about Mike and Mike at ESPN Radio? They do big numbers.

I have great respect for them, but that is an incredibly over produced show. It’s broken up into segments, and they have 10-11 guests, most of them the same people from ESPN. It’s the same stuff over and over again. They never say anything controversial. They stay within the politically correct line.

There’s just a lack of courage in this business. Everything is a carbon copy. What I do is distinctly different from the status quo.

OK what do you do? Let’s gets back to the original question of how would you describe your show?

I present a completely different look and feel to sports talk radio that is absent anywhere else. The show is unique in that it attracts more than the hardcore sports fan. I’ve had people tell me, ‘I don’t listen to sports radio, but I listen to your show.’ That’s the biggest compliment I can get.

My show transcends the craft of sports talk radio. I resonate with people. It doesn’t matter if you love or hate what I say, the bottom line, people listen to me. The show is impossible to ignore.

SiriusXM provides a forum for the most liberated kind of sports talk. There’s no calibrator. Nothing is taboo. As a talk show host, I find it incredibly liberating.

It’s about two hours before your show. What is on the agenda for tonight?

I don’t know. It’s completely organic. I have some thoughts that I want to discuss in my mind, but it is a stream of conscious kind of show. This is a national show. In order to do it properly, I read up to 100 newspapers per day. I’m constantly taking notes.

I could go an hour without taking calls. I don’t have many guests. I get emails from people saying, ‘Stop with the guests. We want to hear what you have to say.’ I’m a different beast. I’m way outside the box.

If your show and presentation is so unique, why has it taken you this long to get on this stage? You’ve had several stops along the way.

Good question. In terms of style and format, there’s been a great reluctance by upper management to embrace somebody as opinionated and irreverent as I can be. I’ve talked to many people in the industry about this question. One person, who I respect, told me, ‘With your show, you put people at risk in upper management.’

Programmers aren’t intelligent. Oh, they’re intelligent in selecting people who won’t have people complaining about them. They make the same predictable hires, and it’s all so vanilla.

You take a wildcard like me, you’ve got to be willing to let the phone ring or field the complaints.

You had to try out for your show on Mad Dog and weren’t even hired initially. Again if you’re so good, why didn’t you get hired right away?

That was a big mistake on their part. I give (program director Steve Torre) a lot of credit. He recognized that I could be something big. I’m going to be the best hire SiriusXM ever made.

You did meet with NBC. How did that go?

I (also) met with ESPN three times. The fit at NBC wasn’t a good one. It would have been a truncated relationship.

When I met with NBC, I asked, ‘What are you going to do that is different to distinguish yourself from ESPN and CBS? Is adding Dan Patrick going to be your big move?’

They said they needed people who are representative of their brand. What does that mean? Does that I mean I can’t criticize the commissioner of the NFL? They told me I would have to reposition my commentary within the guidelines of acceptable criticism. I couldn’t do that. I refuse to let some kingmaker try to define me. I’d have to castrate my show to provide them with the same corporate radio I often complain about.

How do you envision your future?

I do want a bigger platform that allows me to become the dominant voice in sports talk radio in America from a national standpoint. I think it’s possible.

Note: I’m going to be out for a couple of weeks. However, I’m leaving behind some gifts for the holidays: The best of my Q/As. I’ll feature a new one each day through Jan. 2. Please check in. Happy Holidays to all.

*******

Posted on Sept. 24

Rich Eisen tried stand up comedy in a former life. Humor is a big part of his repertoire as the signature host of NFL Network.

Viewers, though, saw another side of Eisen last Tuesday. Eisen was visibly emotional in announcing the death of NFL Network President Steve Sabol. Here’s the link.

Eisen knows how much Sabol meant to his life. Without Sabol, he said, there would be no NFL Network.

Eisen has been there from Day 1 in 2003. He brought the channel on the air, saying “Your dreams have come true.”

Nine years later, it has become a dream job for Eisen, who took a considerable risk by leaving a fairly great gig at ESPN. In addition to his hosting duties on NFL Network, he also has a popular podcast that allows him to hang with stars like Larry David, Matt Damon, Jon Hamm, among many others in Los Angeles. And he ventures even further out of football by hosting a reality show, The Great Escape, on TNT.

In my part 1 of my interview, Eisen discusses Sabol, his on-air reaction, the progress of NFL Network and working with Deion Sanders.

What was is it like going on the air to announce the news of Sabol’s death?

I’m like everyone else my age. I grew up on NFL Films. My love of the game was stoked by NFL Films. I had the fortune to actually meet the man, and call him my colleague and know how he affected my career. Without him, the NFL Network never gets on the air. It wouldn’t be an embryo without him and his dad (Ed Sabol).

So to be the person on NFL Network given the assignment to break the news, it was moving to say the least.

How did you feel about becoming so emotional?

I got a call earlier in the day that this could happen. On the drive in, I’m thinking, ‘Is this really happening? He’s larger than life.’ It just caught me.

My philosophy in broadcasting is if there’s an emotion to the story and you’re feeling it, there’s no shame in showing it. I didn’t even give it a second thought.

Were you thinking about how he impacted your life?

It wasn’t just me. I always have Twitter open. I love to see the reaction from everybody on Sundays. Sabol was trending on Twitter within 15 minutes of the announcement. There was a collective mourning, and people were tuning into our network as if they were laying a wreath on a public memorial.

When I wrote my book about joining NFL Network, I asked Steve to write the foreword. Within 90 hours, it was in my hands. And it was a take on a topic of the book that I never would have thought of.

He’s one of those types of people who are inspirational. I’m not talking about professionally. I’m talking about personally. When we first went on the air, I never met the guy. Within six weeks, there’s an envelope. And it’s a hand-written note from Steve Sabol, saying, ‘Great job.’ Wow, to think this guy would take the time to do it. It was inspirational.

You took a big step leaving ESPN in 2003.

In the grand scheme of things, you could say that. But at the time, if you were going to bet on a start up, a channel about the NFL, run by the NFL, specifically Steve Bornstein, you’d make that bet.

How far have you and NFL Network come in nine years?

I’m thrilled with the way everything has turned out. I love being at the center of the NFL. The idea of the NFL as a year-round venture has become more of a mainstream idea. At one of my last SportsCenter idea meetings in April, ’03, somebody brought up an NFL story and was laughed out of the room. Now ESPN has two live NFL studio shows. This network was created to raise all boats for the NFL.

It’s been great and getting to plant a flag on the podcast. I love the free-form format.

How important is it for the network to go from 8 to 13 Thursday night games?

We all understand it is a valuable commodity. The fact we’re entrusted with more games means a lot. Means more travel. It means a lot of work. But we all understand the value of live NFL programming.

To me, what we do on our postgame show is very special. Watching the players run off the field and come to our set. Some of them just want to hear from Deion, Marshall and Irvin. ‘Tell me how we did.’ That’s great.

We’re in a good place now with 13 games and our Sunday morning show. I’d put that show up against anybody’s. And our game coverage. We’re all very proud of it.

What is it like to work with Deion Sanders. Is he the same off camera?

He’s the same. The most successful people I’ve met are the same on and off the air. Chris Berman. That’s not an act. When I got there in ’96, I observed Berman do a SportsCenter. He only did a couple a year at that point. And the guy who walked into the room for an idea meeting was the same guy I had seen on TV for a decade.

Deion is the same thing. He’s a great broadcaster and teammate. He’s always aware of what other people want to say and how to set it up. Some of my favorite converations with him are about baseball. Listening to him about riding the bus in the minors. I just love everything about him. I’d go through the wall for him.

Note: I’m going to be out for a couple of weeks. However, I’m leaving behind some gifts for the holidays: The best of my Q/As. I’ll feature a new one each day through Jan. 2. Please check in. Happy Holidays to all.

******

Posted on May 21

If Jim Rome talks smack in the forest, but nobody hears it, does it count as smack?

Rome is well into his second month hosting his new show Rome on CBS Sports Network. Thus far, the latest version of Rome has evolved into a fast-moving show that continues to attract big-time guests: David Stern, Aaron Rogers, Matt Kemp, Justin Verlander, Charles Barkley among others.

“It’s early on, but I am as proud of this show as any show I’ve ever done,” said Rome in his distinctive tone during a phone interview with me.

Yet having said that, Rome is well aware of the reality of his new situation. CBS Sports Network doesn’t have any ratings data for Rome’s new show, but you don’t have to be a Nielsen expert to know it is a fraction of what it was at his former home on ESPN.

I tell Rome my boys, ages 16 and 14, used to watch his show all the time. They came home from school, turned on ESPN and took in the late afternoon block of programming. So much for homework.

They haven’t altered their routine to accommodate Rome’s switch. Television viewing is habitual, I tell Rome, and at 5 p.m. (Central), they are watching SportsCenter instead of flipping to CBS Sports Network for Rome’s show.

“I get it,” Rome said. “I need a buy-in from those kids.”

Then Rome said, “If you want, I’ll tell them myself.”

Unfortunately, the boys weren’t home on this day, but I wouldn’t be surprised if they eventually get a call from Rome. He is so passionate about his new endeavor, he would go door-to-door to attract viewers.

Rome actually is counting on the conventional methods (word-of-mouth and promotion) to build an audience. He knows it will take time and that he may be playing to a mostly empty room for a while.

Rome, though, remains confident he made the right decision, and he continues to stress there is more involved to this move than just the CBS Sports Network show.

Here’s my Q/A with Rome.

What’s your assessment of the show thus far?

I was ready for a new challenge, ready for a new show. We’re hitting it hard. It’s early on, but I am as proud of this show as any show I’ve ever done.

We’re putting so much more into it. I always liked the last show that I did, but it became kind of static. Four burns off the top of the show. Then you’d get an interview. Then you’d get a panelist. Then you’d get one burn at the back end of the show.

This is much more labor intensive. We’re trying to get 7-8 burns at the top. Then we’ll do an interview. If there’s not a good interview, then we’ll double up on the panel. A lot more content. It feels like it moves faster. It feels like the 2.0 version of what I was doing.

Could you have done the same thing for ESPN? Could you have said I want to change the format of the show?

It’s a real interesting question. We just thought we were doing as much as we could do. Everyone was happy with the show. It never came up. At one point they came to me and said, instead of having two people on your panel,. go ahead and have one person. We always thought we were giving as much as we possibly could. It wasn’t until I left where we all said, ‘Look, you can’t do the same show you’ve always done. You’ve got to do more and be better.’

For the millionth time, what were your motivations for the move?

I felt like I had done same show for so long. At this point in my career, I said I could keep doing the same thing. I thought there is risk inherent in not trying to stretch and try something new. On top of that, let’s be honest. If it was just a straight swap, simply moving show to CBS Sports Network,  maybe that’s something I wouldn’t have done. They’ve offered me so many other things. They put me on Letterman. I was on the set of the Final Four; I was on the pregame show for the AFC Championship game, and there are more opportunities, including a show on Showtime. When CBS calls and offers you that, you don’t say no.

Do you consider yourself a person who likes to take risks?

Am I a risk guy?  Doing nothing would have been a greater risk. But I’m pretty calculating. Sometimes, you have to push yourself.

I’m trying to get in and hopefully make a difference. It’s a big swing. Guys like us who have done this a long time, you’ve got to take a shot.

You mention a Showtime program. What will that be?

It’s going to come out in the Fall. I’m not trying to hide anything, but there’s really not anything new at this point.

What was it like to see all the billboards and ads promoting the new show?

They had this unbelievable roll out when they made the announcement. In my entire career, I never had that kind of promotion in radio or TV. That in of itself was an incredible thing for my career, for my brand.

When I got to New York to do Letterman, I saw a billboard of myself. Somebody took a picture of me standing next to it. I emailed it to my wife. She literally cried. She couldn’t believe it. It was an amazing feeling, and a surreal feeling. It made me want to do well for these folks because they put it out there for me.

You’ve had great guests thus far.

Maybe, it’s the relationships I have with these guys that they want to come on with Rome, whatever that show might be. They’ll get a fair interview and hopefully a smart interview. But it feels good.

How do you reach the viewers who turn on ESPN and leave it on?

You’re exactly right. It’s the De facto channel. You don’t have to find anything. You just turn your TV on. My feeling is, I only can do what I can do. I’m constantly trying to say this is where we are, this is what we’re doing. I try and use Twitter and my radio show to get the word out.

Look, they’ve got a 40-year head start on us and everyone else. ESPN is ESPN. It’s a monster. I understand it isn’t going to change overnight. I’m determined to keep grinding it out every day and do everything I can to get your kids to tune into that network.

There aren’t any ratings for your show. How do you know if people are watching?

I hear from the radio listeners. I get the feedback through Twitter and the radio show. That’s how I know people are seeing the show. We have to tell people where to find it. That’s the challenge. Exactly where are you and when are you on? That’s the challenge thus far.

Do people still say to you, ‘You’re crazy, why did you leave ESPN?

Yeah, little bit. Once in a while. It’s not just the one show. It’s the whole platform. It’s been great. They were very good to me at ESPN. I had a great run there. CBS has been awesome. It’s a great company to work for. They give me a lot of support. I’ve never once looked back.

It’s a big picture thing. I’m not so locked in that it’s just the TV show. I’m reaching so many different places across the platforms. Once I made the decision, once I’m in, I’m all in. It might sound trite, but I’m trying to do the best TV show I can do every single day. That’s what I’m focused on. It’s going to take some time. As long as I can do a TV show I’m proud of, that’s the only thing that matters.

So no buyer’s remorse?

I’m not like that. I thought about this for a long, long time. Once I decided to do it, I was all in. No buyer’s remorse at all.

I know what I signed up for. I understand where I am right now. I know I’m supposed to help drive the eyeballs to this network.