Clickbait, the often provocative posts/ads at the end of a story, are the standard for the vast majority of Internet sites, from ESPN.com to many newspaper sites.
However, a reader noted that the clickbait is highly inappropriate at the end of Julie DiCaro’s column that posted yesterday on SI.com. The Chicago sports radio reporter wrote about and displayed several of the vile tweets she received after making comments about the Patrick Kane situation. One tweet was a threat that forced her to miss work on Friday.
However, at the end of the column, SI.com still is running the clickbait posts, many of which objectify women. The reader sent me a screen shot of the clickbait (above) that was on DiCaro’s column yesterday.
Here is a sample of the clickbait on DiCaro’s column this morning.
Seems inappropriate, right? In its own way, the clickbait with shots of young women in various stages of undress seems to feed into the culture that led to the disgusting tweets directed at DiCaro. They foster the notion that women aren’t to be taken seriously in sports media and elsewhere.
I’m not going to go off on a soapbox about clickbait. That’s a subject for another day.
However, editors should keep this in mind: At the very least, when a woman writes an important column in which she details the obstacles she faces in the out-of-control, if not insane, world of social media these days, ditch the clickbait at the end.