It isn’t everyday that you get a call from a PR person from the Discovery Channel promoting a new sports show.
I was told that American Muscle “involves sports, but isn’t a traditional sports show.”
Judging from the trailer, it could have some potential. The main character definitely has an unforgettable voice.
And here’s the official rundown from the Discovery Channel:
This summer, Discovery is teaming up with Mike Barwis, one of the best strength training coaches out there for a brand new sports docu-series AMERICAN MUSCLE produced by Funny Or Die, set to premiere on Wednesday, July 9th at 9pm ET/PT.
At the Barwis Methods Training Center, Mike Barwis and his staff of dedicated, blue collar trainers take on everyone from NFL players, to Wild West bull riders, to paraplegics looking to walk again.
This season on AMERICAN MUSCLE, Barwis and his team of trainers will be working with several professional athletes at the top of their respective fields, including: Richard Sherman (Seattle Seahawks), Nick Swisher (Cleveland Indians), Rashad Evans (UFC), Ndamukong Suh (Detroit Lions), DeAndre Jordan (Los Angeles Clippers), Pierre Garcon (Washington Redskins), Shawne Merriman (former NFL player), Baron Davis (former NBA player), and many more.
Barwis has advanced degrees in Exercise Physiology and Athletic Training, has trained over 500 Olympic and professional athletes in over 40 sporting events, and served over 10 years as head strength and conditioning coach at West Virginia University and the University of Michigan. At his gritty gym just outside of Detroit, there is no such thing as an average day. Barwis uses a combination of science, tough love and just-plain-crazy to train everyone from average joes just getting into fitness all the way up to the top professional athletes in the country.
As talented a trainer as Barwis is, his business is too successful for him to run solo. It’s a team effort at the Barwis Methods Training Center. He’s lucky enough to have a staff that at first glance are unorthodox and unexpected but in actuality are at the top of their game. The professional athletes who make the trek to Detroit to train with Mike Barwis and his staff want the same thing that all of Mike’s other, everyday clients want, to work with the best and to see results. Mike Barwis and his team are the best.
AMERICAN MUSCLE is produced for Discovery Channel by Funny Or Die, where Christopher Farah, Mike Farah and Rebecca Mayer are executive producers, Anna Wenger and Joe Ferrell are co-executive producers. For Discovery Channel, executive producers are Craig Coffman and Sean Boyle.