Yesterday, I asked readers to weigh in on new ad for college football on Fox. It portrays “a football widow” lamenting that her husband lies on the couch all day on Saturday watching endless games on Fox.
The notion of the long-suffering football widow seems about as dated as Don Draper’s three martini lunch.
The ad has been criticized as being sexist and cliché. It fails to take into account that women are watching football, college and pro, more than ever.
Also, there has been a glut of college football on Saturday on something called ESPN long before Fox decided to dive in. This is not a new development.
It seems most people agree, judging on some of the responses I received.