But that’s not the reason why James was fired after his short stint with Fox Sports Southwest.
In a statement addressing James’ threat to sue over religious discrimination, Fox said:
“At Fox Sports we respect all points of view, and despite reports to the contrary, the decision to no longer use Craig James in our college football coverage was simply because he was not a good fit for Fox Sports. Mr. James, while both experienced and knowledgeable, is a polarizing figure in the college sports community. Regrettably, the decision to use him was not properly vetted, and as a result he will no longer provide commentary on Fox Sports Southwest’s college football coverage.”
Exactly. The key word is “polarizing.”
While James has a right to say and believe whatever he wants, he also has to be willing to accept the backlash when it comes to his broadcast career. He has become a controversial figure whose views turn off a significant portion of the audience. I received several extreme anti-James Twitter responses after I published my post yesterday.
Sports networks like polarizing figures when it comes to their views on sports. But social views are a different story. In this case, Fox Sports determined having him as a commentator on college football wasn’t worth the negative fallout.
Obviously, the person who hired him at Fox Sports Southwest didn’t clear it with the upper executives at Fox. When the statement says he wasn’t “properly vetted,” it really means, “No way.”
Surely, James will make more noise here. However, it likely won’t help him.
Given his views, the fact that even Fox doesn’t want him shows that his sports broadcast career is over.