The big press conference is taking place this afternoon in New York. Here’s what Fox Sports told the rest of the world about its new sports channel on FoxSports.com:
Today, FOX Sports Media Group (FSMG) makes television history, officially unveiling plans to launch a new, national, multi-sport network called FOX Sports 1. The announcement was made by FSMG Co-Presidents and COOs Randy Freer and Eric Shanks. Set to debut on Saturday, Aug. 17, just as FOX Sports kicks-off its 20th anniversary year, FS1 is available in over 90 million homes, making this the biggest sports cable network launch in history, and one of the largest network launches ever. At the outset, FS1 boasts nearly 5,000 hours of live event, news and original programming annually.
“Our ‘secret,’ admittedly a very poorly kept one, is now revealed,” said Shanks. “Fans are