Johnny Football, aka Johnny Manziel, should help deliver Fox Sports a strong rating tonight for Texas A&M-Oklahoma in the Cotton Bowl.

The Heisman Trophy winner as a freshman is the hottest thing going in college football. People want to know more about him.

HarperCollins sought to get in on the hoopla with a new e-book: Johnny Football: Johnny Manziel’s Road from the Texas Hill Country to the top of College Football.

Written by Josh Katzowitz, the book is more like an extended 11,000-word profile. Priced at $1.99, it is designed to capitalize quickly on the interest surrounding Manziel.

In a Q/A, Katzowitz talks about the challenges of turning around the project with such a tight deadline, and what this type of e-book could mean for the future in publishing.

When did you receive this assignment and what were the challenges of doing such a book … Continue Reading