Thank you Blackhawks, signed NBC; Huge Chicago numbers loom for Stanley Cup Final

The Blackhawks not only delivered huge ratings Saturday night, they also bring the promise of even bigger numbers for NBC for the Stanley Cup Final.

The Blackhawks’ victory in Game 7 posted a 3.27 overnight rating of major markets on NBC, the highest ever for a non-Stanley Cup Final game on the network; 1 national ratings point is worth the equivalent of more than 1 million homes. Complete national ratings will be available later, although it isn’t expected to fluctuate much from the overnight rating.

Once again, the Chicago market was huge for NBC, with a 26.6 rating on WMAQ-Ch. 5; 1 local ratings point is worth nearly 35,000 homes. It was the largest ever for Chicago for a non-Stanley Cup Final game and the third highest overall in the market.

By comparison, the game registered only a 3.9 rating in Los Angeles. That sigh of relief comes from NBC avoiding a Tampa Bay-Anaheim Final.

NBC didn’t hit the jackpot with a Chicago-New York Rangers Final, but it still is more than thrilled to have the Blackhawks playing into June. The network knows the robust Chicago market will drive its overall ratings for the Final.

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