Tiger effect, No. 1,862: CBS to air finish of today’s golf tournament

The normal procedure is to push coverage to the Golf Channel when regular a PGA Tour event spills over to a Monday. And if it was Brandt Snedeker or Nick Watney holding a commanding lead today, CBS would say, “It’s all yours, Golf Channel.”

So why is CBS airing the final holes of the Farmers Insurance Open Monday afternoon? Two words: Tiger Woods.

Woods carries a six-shot over Snedeker and Whatney with 11 holes left to play. CBS wants to show Woods either marching in for the victory or folding down the stretch, which still is a possibility with the new-age Tiger. Either way, the network wasn’t about to miss a chance to air Woods in the hunt during the final round of a tournament.

As a result, the Golf Channel will handle the earlier holes today, beginning at 2 p.m. ET. Then it will hand off coverage to CBS at 4 p.m. The Tiger Show will give the network a nice lead-in to the evening news.

From the San Diego Union-Tribune:

“CBS wanted to put it on and wanted to finish at 2:30 p.m. local time,” said Mark Russell, PGA Tour tournament director. “They’re our partner, so we went with it.”

Asked if he knew if the network’s decision was based on Woods, Russell took a mulligan.

“I have no idea,” he said. “I’m not a network executive in New York. “They’re our partner and they wanted to show it and we accommodated them.”

No need to ask, Mark. It’s all about Tiger.

Note: If you’re out or stuck at work, the coverage will be streamed live at CBSSports.com and via its mobile app.




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