During a teleconference, NBC Sports research chief Alan Wurtzel discussed how curling is scoring again in the Olympics:
“We began coverage on Monday and on that day, 5 telecasts of curling delivered over 5 million viewers. It was the top-rated sport of the day on NBCSN, which, by the way, was the number one cable network. I don’t mean the number one sports network. I mean the number one cable network from noon until 7:00 p.m.
“On CNBC. curling delivered 1.2 million viewers, its highest viewer delivery ever for that Monday time period. And look, maybe a part of it can be attributed to the very fashionable Norwegian pants. You guys be the judge of that.”
Definitely the pants.