That’s still the case.
Woods’ return this week figures to lift sagging ratings on the PGA Tour. Meanwhile, it appears Wie still is the face of women’s golf after all these years.
Her victory in the U.S. Women’s Open generated huge numbers for NBC. Saturday’s third round did a 1.24 overnight rating, up 80 percent from last year and the highest Women’s Open Saturday since 2008. Then Sunday, NBC pulled a 1.67 overnight rating, up 92 percent from 2013 and the highest for a final round since 2007.
By comparison, the U.S. Open only did a 3.3 rating for the Martin Kaymer show during the final round, the lowest ever. The Women’s Open rating was somewhat in the ballpark, something that never happens.
Above is a picture Wie posted on her Twitter feed this morning. She is making the circuit of the talk shows in New York, including an appearance on the Today Show.
The Open rating speaks of the drawing power of Wie. Back when she was contending in women’s events and playing in PGA Tour tournaments at 14 , she, along with Woods, was the talk of golf. She was must-see television.
However, unlike Woods, mistakes were made in Wie’s development, and she didn’t become the next big thing. Much to her credit, though, she took control of her life, putting golf on the back-burner to go to Stanford.
Now Wie has re-emerged happily as a grown woman. It was great to watch her finally meet her potential after such a long, tough climb. You have to love the weirdest putting technique in golf.
It would be great for golf, not just women’s golf, if the Open victory was followed by others. After all, she still is only 24.
Annika Sorenstam, working as a commentator for NBC, reminded everyone she didn’t win her first major until she was 24. If Wie could have even remotely close to the kind of career Sorenstam had, golf wins.