Yet there is no denying Cowboys can generate the ratings. Even after all these years, they still are America’s Team.
Barry Horn of the Dallas Morning News reports a game involving the Cowboys pulled the highest rating of the year for CBS, NBC, ESPN and Fox Sports.
Last Sunday’s Cowboys-Washington game on NBC had 30.3 million viewers, the most for a prime-time game since 1996.
Here’s the rundown of the top-ranked games for the network:
CBS -Steelers-Cowboys (Dec. 16): 26.9 million
Fox – Redskins-Cowboys (Nov. 22): 28.7 million
ESPN – Bears-Cowboys (Oct. 1): 16.6 million
NBC – Cowboys-Redskins (Dec. 30): 30.3 million
The Cowboys did not appear on NFL Network this year. Surely if they did, they would have had the top rating there too.
Imagine if Dallas actually was good and made the playoffs.