In 1972, Olga Korbut, an unknown young Russian girl, became an overnight superstar in Munich. Thus the power of the Olympics.
The sound isn’t great, but you could hear the great Jim McKay on the call.
In 1972, Olga Korbut, an unknown young Russian girl, became an overnight superstar in Munich. Thus the power of the Olympics.
The sound isn’t great, but you could hear the great Jim McKay on the call.
You can argue all you want about whether Michael Phelps is the greatest Olympian. As for the greatest Olympic feat, there should be no debate.
Bob Beamon’s long jump in 1968 has to be No. 1. He broke the world record by nearly two feet!
Watch as Beamon becomes overcome when he finally comes to grips with the reality of what he did. An incredible moment.
I’m going to be out of pocket for a couple of days. Tell the Olympics to go on without me.
I do have a couple neat Olympic flashbacks for Saturday. So please check the site.
I’ll be back in full force Monday.
Thanks to all who have been visiting and supporting this site.
Have a good weekend.
I’m launching a new feature today called My First Job.
For all the success and accomplishments people have in the business, virtually everyone had a first job that saw them start on the ground floor, or lower. Often, it was a humbling, if not sobering, experience that included a pitfall or two along the way. Call it learning life’s lessons. The stories are pretty entertaining.
From time to time, I’m going to check in with the now rich and famous to write about where they started in the media game.
With the Olympics taking place, I figured Bob Costas would be a good first subject. Besides hosting the Olympics, he is known for his work on baseball, football, basketball and as an excellent interviewer.
Yet his first paid broadcast job came doing hockey. Here’s Costas:
I called games for the Syracuse Blazers of what was essentially the old Eastern Hockey League. It was the league that Slapshot was based on. I knew many of the people who were extras in the movie. The screenwriter (Nancy Dowd) was the sister of Ned Dowd, who was the goaltender for the Johnstown Jets. The character of Ogie Oglethorpe–and people who have watched this movie 100 times, and I know there are people like that, know this character–he’s based 100 percent on a guy named Bill Harpo, who played for the Syracuse Blazers.
I got $30 per game. I was a senior in Syracuse (Oct., ’73). They didn’t do home games; only road games on the theory that a radio broadcast would hurt the home gate. The team drew very well.
We went to Johnstown, Pa., Lewistown, Maine. They played in the (facility) where Ali knocked out Liston in ’65. We would ride the bus 7-8 hours. You’d get on the bus at 7 in morning. I’d literally be writing term papers and studying lineups at same time while riding the bus.
The learning curve was steep. Not just because I had to teach myself how to broadcast hockey, I wasn’t a polished broadcaster to begin with. I had only done college radio. I had no hockey background.
I got to where I was pretty good. I could definitely keep up with the action.
From there, almost a year later, I’m in St. Louis on KMOX doing Spirits of St. Louis basketball (of the old ABA). That team had the great Marvin Barnes.
When I got to KMOX, it was a broadcast mecca. The station had Jack Buck, Dan Kelly, Bob Starr, one of the best football announcers ever. These were people of real consequence. You had to get better in a hurry just to keep up. By osmosis, I’m sure I learned a lot and improved quicker than I otherwise would have.
Costas eventually went to NBC. In 1980, he worked his first network game with Tim McCarver, who was in his initial days as analyst after retiring from Philadelphia. McCarver remembers the experience:
Bob and I did our first game for the network (NBC) together in 1980. It was Red Sox-Angels. We were the back-up to the back-up game. Maybe six percent of the country saw it.
Bob had an Uncle Lenny. He sat in the truck, and he actually critiqued our broadcast. He was probably the only one who saw it. He said, “You could have done this better.”
I still have a picture from Bob. He signed it, “To Tim: Uncle Lenny would approve.”
We’re the only two people who know what that means.
For all the fire that is being generated in Twitter over the tape-delay stuff, NBC executives couldn’t be more ecstatic in London.
Ratings for the Olympics have been huge. So big in fact, NBC Universal CEO Steve Burke told analysts the network, which projected nearly $200 million in losses, may break even on the Games.
I had a chance to talk yesterday to Alan Wurtzel, NBC research president.
The basic question: Why are the numbers so big when the network anticipated as much as a 20 percent decrease from Beijing, which had live coverage in primetime in 2008?
Here’s a link to the piece I did today in the Chicago Tribune.
Women and children first:
There are a couple of factors (for the high ratings). No. 1, it’s women (accounting for 17.5 viewers per night, half of the audience). And it’s young women. There’s been a big increase in kids 6-12 and teenagers 12-17.
They grew up as digital babies. By putting the games on all these digital platforms, and have it be combined with social media, which the kids do every day, it has made the Olympics an incredibly relevant event. To be honest, that wasn’t the case that long ago.
Essentially, we’re cultivating the next generation of Olympic viewers.
On live streaming of events at NBCOlympics.com:
We know the people who are watching the streaming are more likely to watch in primetime. Some of them want to see the movie again. Some of them want to hear the comments and analysis. In an interesting way, streaming has served as a barker. They watch and tell their friends, ‘I can’t believe what I just saw.’ Basically, it’s 1 + 1 = 3.
On the ratings validating NBC’s primetime strategy:
Approximately 50 million Americans attended sporting events in the last six months. In five days, 158 Americans watched the Olympics on NBC. That’s says something.
What the primetime show tells us is what the audience wants. We try to give insights into sports they don’t know about. During the men’s relay, the analyst talked about the strategy involved. That was all planned. The audience love the idea of somebody putting it into context.
It’s about sports, but it is so much more than sports. Over 17 days, so many people who never engaged in sports are mesmerized by it.
Buzz Bissinger weighed in on NBC’s tape-delay strategy this morning in his own unique way.
@buzzbissinger But Comcast/NBC doesn’t give shit. Ratings off the roof. All they care about. Fuck the first amendment. Fuck free speech. Fuck Comcast/NBC.
Really, Buzz, tell us how you feel. Don’t hold back.
The complaining continues, and so does NBC pulling in monster numbers for its primetime coverage.
The Twitter Olympics helped deliver NBC another huge number Tuesday night. The network pulled a 24.0 overnight last night; the best overnight for the London Olympics to date, topping the Opening Ceremony by 4%.
It was 4% higher than the Tuesday night rating for Beijing (23.0/37) & 12% higher than Athens (21.5/33).
Keep mind, NBC expected this year’s rating to be off from Beijing, which had the benefit of live coverage in primetime.
Of course, as we all know from the endless angry tweets, NBC is saving all the good stuff for primetime this year. Prior to last night’s coverage, most people knew the women won in gymnastics and that Michael Phelps had a monumental blunder in the 200 butterfly.
Yet people tuned in, thanks in part to Twitter stirring up interest in those events. Viewers wanted to see what actually happened. How did Phelps fail at the finish? How did those little girls win the gold?
People keep complaining, and people keep watching. Story of the Olympics for NBC.
Just found this spoof on something called Jest.com. All I can say is instant classic.
The phony ad mocks all the whiners of NBC’s Olympics coverage. NBC said it had nothing to do with the ad. Obviously, though, the network had to enjoy the premise.
Sean McManus as the Godfather? Not exactly the Marlon Brando type.
But the CBS Sports chairman did make Doug Gottlieb an offer he ultimately couldn’t refuse.
“Sean said, ‘This is what I want to do and I want you to be a part of it,'” Gottlieb said Tuesday afternoon. “It wasn’t just tempting. It was an honor.”
McManus and CBS lured Gottlieb away from ESPN with a package that includes his own 3-6 p.m. (ET) radio show. The network debuts on Jan. 2.
He got other terrific goodies, such as working the NCAA tournament and Final Four as a game and studio analyst for CBS. Gottlieb also is going to host a show on the CBS Sports Network.
All in all, it is an excellent deal with a myriad of opportunities. Yet when I chatted with Gottlieb Tuesday, he definitely had conflicting emotions about leaving ESPN, his home for the last nine years.
“At some point you have to step out of the nest and see if the wings work,” Gottlieb said.
Here’s my Q/A.
What made you decide to go to CBS?
I wasn’t looking for another job. I wanted to make a little more money. ESPN made an incredible offer.
CBS then came in and said, ‘What if you could do your radio show from California (where he was raised and still has family)? What if you could be done by 3 in the afternoon (to allow him to get home to spend time with his three young kids)? What if you come back at 7:30 to do your own TV show? And what if we throw out the golden carrot of NCAA basketball?
I was very torn. ESPN helped create me. I’m very loyal. But all the stars aligned for me to go back to Orange County.
How much did getting a chance to work the NCAA tournament sway you?
I consider the tournament the holy grail. Whether it is sweeping the floor or calling a game. Whatever they want me to do.
I’m not looking to replace anyone. I’m just going to be added to the mix. I think I bring something different to the table.
How does it feel to be a cornerstone of CBS’ new sports radio network?
It feels great. A substantial number of people know my radio style. I’m very coachable, but I know what works in sports radio.
ESPN is a juggernaut. I respect that. I don’t expect it to be easy. But CBS and Cumulus Media have a good plan.
What is the plan for the TV show?
They asked me not to give out the details. It’ll be all sports. I’m not going to try to out-ESPN. The show should be unique and fun.
Much like Jim Rome, you’re leaving the biggest sports network for a network that barely is on people’s radar. How will it feel playing to much a smaller audience?
I asked people (who left ESPN) what it was like to go to a smaller network. They’ve had success going somewhere else.
Listen, I love to work. I love to talk about sports. One thing I pride myself in is that I put everything into it. I don’t care if five people are watching. They’re going to get a good show.