Dear Mark Emmert: Why won’t NCAA meet with sports editors, news organizations?

As if Mark Emmert and the NCAA didn’t have enough bad PR problems on its plate, here’s another one: Now the president and the association appear to be ducking the nation’s sports editors.

The Associated Press Sports Editors, joined by other news organizations, wrote a letter last week to Emmert expressing profound frustration over recent NCAA decisions regarding the media. Specifically, they cite the NCAA moving 30 percent of its media seating for the Final Four “away from the court and into locations which make our
coverage of these games more difficult and ultimately less informative to the public.”

There also are issues regarding social media, credentials and access for coverage of football and basketball at various schools and conferences.

The letter says that the APSE and other news organizations have been trying to meet with NCAA officials since last October. Much to their frustration, a meeting has yet to take place.

From the letter:

Unfortunately, our attempts to schedule a meeting – for which representatives of all the undersigned groups are willing to travel to your offices in Indianapolis – have been met with vague promises to schedule something in the future. In fact, we have pursued this meeting on many fronts. Gerry Ahern, the Director of News Content for the USA Today Sports Media Group and president of the Associated Sports Editors, spoke or corresponded with your office on at least three occasions during the same time frame without success.

The letter notes that “our members’ frustrations are rising.” And with good reason. It shouldn’t be that hard to schedule a meeting, especially when the editors and other association leaders are willing to go to the NCAA’s headquarters in Indianapolis to make it happen.

Ahern posted the letter on the APSE website this week. He told his fellow editors: “It’s important that we as APSE members remain diligent in protecting our access and ensuring our ability to provide our audiences with authoritative coverage.”

I followed up with Ahern to see if he had further comment. He preferred to let the letter speak for itself.

I am in the process of contacting the NCAA. However, I can’t imagine a reason other than “We’ve been busy.”

Obviously, that reason isn’t flying with the people who signed the letter.

Here it is:

***********

February 13, 2013

Dr. Mark A. Emmert
President
National Collegiate Athletic Association
P.O. Box 6222
Indianapolis, IN 46206

Dear Dr. Emmert,

The undersigned organizations are writing to express our profound disappointment with
the NCAA’s recent actions affecting journalists’ ability to cover your member
institutions’ activities. We hope to prevent further diminishment of our ability to report
collegiate sports news in cities and towns across the United States. The public’s interest
deserves that we work together to ensure that such coverage is thorough, timely and
benefits schools, students, student-athletes, fans, citizens and news organizations
representing the public.

Recognizing that our mutual interests are best served when we act cooperatively, the
nation’s largest media organizations have repeatedly attempted to explore common
ground on a variety of coverage issues. Our requests over the past three months for a
meeting with you and senior communications officials have been met with delay. During
that time, the NCAA has made significant changes to coverage of the upcoming NCAA
men’s basketball tournament without seeking our input. Additionally, our members are
reporting unduly restrictive credentialing conditions on their use of social media that
inhibit their publishing rights and detrimentally affect the public’s interest in access to
timely information.

In short, our concerns and frustrations are mounting, with a long period of unproductive
interaction leading to this follow up letter. After several relatively minor issues were
resolved on temporary basis, there is a distinct need for a larger discussion.
Tim Franklin, managing editor at Bloomberg News in Washington, who serves as the
American Society of News Editors’ Freedom of Information Co-Chairman, contacted
your office in October on behalf of 10 media groups in order to foster a frank and
positive discussion. We sincerely wanted to create an understanding of each side’s needs
and concerns to avoid further conflict and ensure we are both serving the public interest.
We were excited when your office responded with what appeared to be a similar desire.
Unfortunately, our attempts to schedule a meeting – for which representatives of all the
undersigned groups are willing to travel to your offices in Indianapolis – have been met
with vague promises to schedule something in the future. In fact, we have pursued this
meeting on many fronts. Gerry Ahern, the Director of News Content for the USA Today
Sports Media Group and president of the Associated Sports Editors, spoke or
corresponded with your office on at least three occasions during the same time frame
without success.

We hope you share our interest in working together, and that you’ll set a firm time to do
so in the next few weeks, not months. We recognize the demands on your time are
considerable. But, this is an urgent priority for publishers, editors and journalists, and we
believe that it should be for you, too.

We recently learned that the media seating arrangements for the upcoming NCAA
Tournament have been revised, with as many as 30 percent of the seats previously
available to our members moved away from the court and into locations which make our
coverage of these games more difficult and ultimately less informative to the public.
In addition, conflicts that arose during football season regarding access, credentialing,
and social media are recurring in the basketball season. Rather than providing a
substantive response to these issues, the NCAA has attempted to shift responsibility to
individual schools; while the individual universities, in turn, cite NCAA guidelines as the
rationale for their actions. The result: There is no accountability for policies that infringe
on our work and our publication rights.

While we remain hopeful that these issues can be resolved, our patience is not without
limits, and our members’ frustrations are rising.

We respectfully request that you contact Susan Goldberg or Gerry Ahern
to schedule a meeting.

Thank you.

Sincerely,

Susan Goldberg: President, American Society of News Editors

Gerry Ahern: President, Associated Press Sports Editors

Tiffany Shackelford: Executive Director, Association of Alternative Newsmedia

Brad Dennison: President, Associated Press Media Editors

Mike Borland: President, National Press Photographers Association

Caroline Little: President/CEO, Newspaper Association of America

James Brady: President, Online News Association

Bruce Brown: Executive Director, Committee for Freedom of the Press

Sonny Albarado: President, Society of Professional Journalists

Frank LoMonte: Executive Director, Student Press Law Center

Cc:
John Swofford: Commissioner, Atlantic Coast Conference
Bob Bowlsby: Commissioner, Big 12 Conference
Mike Aresco: Commissioner, Big East Conference
James E. Delany: Commissioner, Big Ten Conference
Larry Scott: Commissioner, Pac-12 Conference
Mike Slive: Commissioner, Southeastern Conference

Did you know he still was working? Garagiola retires after 58 years in the booth

Unless you live in Arizona, you probably thought Joe Garagiola retired during the 1980s. So imagine my surprise when after purchasing the Major League Baseball Extra Innings package a few years ago, I heard a familiar voice when I tuned into a Diamondbacks game.

“Is that Joe Garagiola?” I thought.

Sure enough, it was, and he sounded pretty good. It turns out Garagiola has been working on select Arizona games since 1998. Now 87, he decided to call it a career Wednesday.

It’s been quite a run, dating back to 1955 when he started out working on Cardinals games in St. Louis. His partners were Harry Caray and Jack Buck. Now there’s an all-time booth.

Talk about being on hand for baseball history. The clip above features Garagiola doing the open for Game 5 of the 1961 World Series between the Yankees and Reds.

 

 

Posted in MLB

Sara Ganim getting harassed by ‘Paterno Truthers’

Joel Mathis of the Philly Post reports that some of Joe Paterno’s supporters have crossed way over the line. They have targeted Sara Ganim.

Apparently, the “Paterno Truthers” have forgotten that without Ganim’s Pulitzer Prize winning reporting, Jerry Sandusky might be free and capable of doing his unthinkable acts.

At one point, Ganim, now with CNN, tweeted last week about quitting Twitter:

There are really some scary people out there. Absolute nutjobs. Thinking about ditching twitter. Not sure of its value anymore.

Writes Mathis:

Let’s put aside how incredibly tedious, tiresome and unavoidable the “Paterno truther” brigade has become for anyone who dares write (or even tweet) credulously about the downfall of Saint JoePa. What even the truthers should understand is this: Fighting back against Paterno’s critics by using sexually demeaning and degrading language is really not the best way to demonstrate that you have your priorities in the right place when a sex abuse scandal—and the ease with which it was overlooked—is at the heart of the whole neverending mess in the first place.

You don’t have a ton of credibility, truthers, except with each other. You reduce it further every time you call Ganim a “bitch” or suggest she’s been sleeping around. And you reduce it when you keep your silence in the face of such misogyny, just because you don’t like Ganim and her work. All of which will actively short-circuit a renaissance for Paterno’s memory, or Penn State itself.

Yet another reason to be sickened by the entire situation.

 

Miller tees off on slow play: They have to call for an official to wipe their nose

Ah, leave it to the two most candid analysts in golf, Johnny Miller and Brandel Chamblee, to tee up the players on the biggest problem in golf: Slow play.

The issue came up yesterday during a teleconference to promote the WGC-Accenture Match Play Championship. The opening matches begin today.

Inevitably, things will grind to a halt at some point, as several players continue to make a mockery of the concept, see ball, hit ball. Slow play makes for bad everything, including bad TV.

Here’s Johnny’s take:

I was watching the guys pretty carefully about the slow play and I counted several times, guys taking four or five, six, practice swings, and that’s prior to the start of pre‑shot routine, that’s unbelievable.

Another thing, these guys can’t even take a drop by themselves near a gallery stand or sprinkler head or burrowing animal; they have to call for an official to wipe their nose. You have guys calling for these stupid rules that everybody should know at junior golf level.  I’ll bet you in my whole career, this is no exaggeration, 20‑something years, I didn’t call in ten rulings. In other words, I knew the rules and made the drop and didn’t take much drop to do it.

There should be a stat that calls out guys for the most rulings and that should be something that’s posted in the locker room and with the public, just to see these guys, they cannot make a decision and that’s what really slows things down.

(And it isn’t just the players’ fault; Miller also went after the caddies)

The caddies are getting so involved that they are taking twice as long to make a decision with the player, and they throw out a question after the guy already knows what he wants to hit and the guy has to go through the question in his mind, well, the caddie, is he right; I thought I had it right myself.  The caddies are slowing things down big time, too, it’s not just the players.

Chamblee: There’s no single bigger deterrent to growing this game than how long it takes to play golf these days.  And I think that’s somewhat an extension of what people see on TV.

I just think that the TOUR does so many wonderful things, World Golf Federation, the Hall of Fame, 20/20, all of the initiatives that the TOUR does, they do so many great things.  And it’s a marvelous organization, but I do think they are missing the boat on the pace of play.

I think they could be more vigorous in their pursuit in players that are violating the pace of play rules and they should higher more rules officials, almost like a fitness instructor who whips you into shape in the first week and slaps you out of your stupor.  It’s like we are not going to take anybody going over the allotted time, you play each hole in an average of 12 minutes, get out there and get it done and if you don’t, there’s going to be penalties and there’s going to be warnings on every hole.  Within a month, I think guys would speed up and it would be noticeable on television.

*******

Amen, Johnny and Brandel. You would think the PGA Tour would do something at some point. You would think the networks would complain and force the PGA Tour to do something at some point.

You would think…

So why hasn’t it happened yet?

 

 

Yours truly does a Q/A with Jim Romenesko

Many thanks to Jim Romenesko for asking me to do a Q/A on his site. I’m not sure I’m worthy of his attention, but it was an honor to be featured. Judging by the feedback I received, you could see the popularity of jimromenesko.com.

Here’s the link for those who want to spend even more time with me.

 

Nine for IX: ESPN to air 9 new films on women’s sports; Robin Roberts, executive producer

The headline of the espnW says it all:

Nine for IX: About Women. By Women. For Us All.

This is truly exciting news, and it’s great to see that Robin Roberts will have such a prominent role. The lineup of stories truly look magnificent. And ESPN is right. These stories will appeal to everyone.

Here’s a link to a video preview on espnW.

And the official rundown from ESPN.

ESPN Films and espnW Announce Nine for IX

Documentary series from the producers of “30 for 30” is executive produced by Robin Roberts and Jane Rosenthal

ESPN Films and espnW have announced the film slate for Nine for IX, a documentary series focused on captivating stories of women in sports told through the lens of female filmmakers.  Nine for IX film topics include an intimate look at Pat Summitt, college sports’ most successful coach ever, the largely unknown history of Katarina Witt and her link with East Germany’s secret police, and the focus of sex in the marketing of female athletes. The series is scheduled to premiere on July 2 on ESPN and the films will air over consecutive Tuesday evenings at 8pm ET.

“ESPN Films is always looking to advance sports storytelling by working with the most dynamic voices and Nine for IX gives us a terrific opportunity to highlight women’s sports stories through the eyes of an incredible collection of directors,” said Connor Schell, vice president of ESPN Films.  “We are confident that fans of 30 for 30 will enjoy these creative, story-driven documentaries from an impressive roster of Oscar-nominated, and Emmy/Peabody-Award winning female filmmakers.”

“espnW is a voice for the woman who loves sports and, as we continue to grow, we are developing new and powerful ways to engage women with compelling stories that live across ESPN’s multimedia platforms,” said Laura Gentile, vice president of espnW.  “Through Nine for IX and the expanded content on espnW.com, we are spotlighting the athletes, coaches and teams that have defined women’s sports for a generation.”

Films scheduled to air as part of Nine for IX include:

Venus Vs. (Ava DuVernay)

Everyone knows about the swing.  Everyone knows about the swagger.  But what most Americans don’t know about Venus Williams is how she changed the course of her sport.  In a stunning case that captured the attention of the European public beginning in 2005, Williams challenged the long-held practice of paying women tennis players less money than their male counterparts at the French Open and Wimbledon.  With a deep sense of obligation to the legacy of Billie Jean King, Williams lobbied Parliament, UNESCO and Fleet Street for financial parity.  Indeed, it was her poignant op-ed piece in The London Times that convinced many people that the tournament organizers at Wimbledon were “on the wrong side of history.”  The boys clubs at Roland Garros and Wimbledon finally relented in 2007.  In fact, it was at Wimbledon that year that Venus became the first women’s champion to earn as much as the men’s (Roger Federer).  So to her seven major championships, another victory can be added.

Pat XO (Lisa Lax and Nancy Stern / Produced by Robin Roberts)

On April 18, 2012, Pat Summit, the winningest coach in the history of the NCAA basketball, did the unimaginable and announced her resignation from the University of Tennessee.  On the very same day, her son Tyler was named assistant coach of the Marquette’s women’s basketball team, his first job out of college.  While the sports world reeled from the news of Pat’s early on-set Alzheimer’s, the coach and her son quietly set out to beat this challenge just as they had every other – with grace, humor and most of all, each other.  Pat XO tells the remarkable story of Pat Summit as it’s never been told before.  This raw, authentic portrait takes the camera from the filmmaker’s hands and places it into those who know her best.  With Tyler as the lead storyteller, moving recollections are shared by assistant coaches, players like Chamique Holdsclaw, Tamika Catchings and Michelle Marciniak, fellow coach Geno Auriemma, and such admirers as Peyton Manning and Kenny Chesney.  The archival footage and statistical records woven into the film provide their own insights into a woman who cared about winning, but also about elevating her players and her university.  If it’s possible to do justice to Pat Summitt, Pat XO does it.

The Diplomat (Jennifer Arnold and Senain Khesghi)

At the height of the Cold War, Katarina Witt became one of East Germany’s most famous athletes. Trained in an ice rink that gave rise to socialist heroes, Witt dominated her field by winning six European skating titles, five world championships and back-to-back Olympic gold medals to become arguably the world’s best figure skater.  Known as “the most beautiful face of socialism” her success gave her a unique status in East Germany.  It also triggered constant surveillance by the Stasi, East Germany’s notorious secret police force. This film chronicles how Witt, one of the greatest skaters of all time, fought for her future in socialist East Germany, how she faced the great changes that occurred after the fall of The Berlin Wall and, ultimately, how she ended up both a beneficiary and victim of the East German regime.

Runner (Shola Lynch)

Mary Decker obliterated opponents and records with blazing speed and a starving hunger to win. She dominated her sport, holding U.S. records in every distance from 800 to 10,000 meters, and she did it all without the Olympics.  She was too young in ’72, hurt in ’76 and shut out by the U.S. boycott in ’80.  As Sports Illustrated’s cover “Sportswoman of the Year” in 1983, she was ready: 1984 was the target, with the Olympics in Los Angeles and her skills at their 25 year-old peak.  But the story leads to a single shocking moment in the 1984 Games, with Mary writhing on the ground in physical pain and emotional heartbreak, with the whole world watching.

No Limits (Alison Ellwood)

As a teenager, Audrey Mestre suffered from scoliosis, but in those formative years, she discovered a passion for the ocean.  It offered her a sense of freedom, and the burdens she faced on dry land soon dissipated as she slipped below the surface.  In the final stages of her PH.D., Mestre was drawn to Cabo San Lucas where she became infatuated with free-diver Pipin Ferreras, a Cuban defector whose dives had put him at the forefront of the sport.  The two became a couple and Mestre followed the elusive, often raucous Pipin on his almost spiritual quest to push his limits underwater.  Soon enough, Mestre moved from support team member to ardent free-diver and then to a world-class competitor who outshone her husband.  In 2002, after news arrived that a rival female diver named Tanya Streeter had successfully gone to a record-breaking 525 feet, Pipin began preparations for Mestre to make a 561-foot dive off the coast of the Canary Island.  Having completed practice dives even deeper in the weeks leading up to the record attempt, Mestre was prepared.  But because of a fateful decision before the dive, Mestre never resurfaced alive.

Branded (Heidi Ewing and Rachel Grady)

Anna Kournikova was never the greatest tennis player in the world.  In fact, she never rose higher than No. 8 on the WTA world singles rankings.  But her looks and willingness to capitalize on them made her the most famous tennis player on the planet and ultimately, a pioneer for fellow women athletes who understand that sometimes, sex sells.  Sports is supposed to be the ultimate level playing field, but in the media and on Madison Avenue sometimes looks matter more than accomplishments.  This film explores the double standard placed on women athletes to be the best players on the field and the sexiest off them.  Branded explores the question: can women’s sports ever gain an equal footing with their male counterparts or will sex always override achievement?

Let Them Wear Towels (Annie Sundberg and Ricki Stern)

Lisa Olson was just trying to do her job as a reporter for the Boston Herald in 1990 when a group of New England Patriot players sexually harassed her in their locker room by exposing their genitals and making lewd and vulgar comments.  Even though a subsequent NFL investigation concluded that Olson had been “degraded and humiliated,” the 25-year-old continued to be tormented by Patriot fans—so much so that she temporarily moved to Australia to resume her career.  In the meantime, the story touched off a national debate about the presence of female journalists in the male sanctum of the clubhouse.  That debate should have been settled 12 years earlier, when Melissa Ludtke of Sports Illustrated successfully challenged Major League Baseball after she was kept out of the New York Yankees locker room.  Why had equal access for women reporters remained such a hot-button issue?  That question is asked in Let Them Wear Towels, a history and examination of females working in the man’s world of the locker room.  Through interviews with such pioneer women as Ludtke, Claire Smith, Lesley Visser and Jane Gross, you’ll hear stories of raw behavior and humorous retaliation, angry lawsuits and remarkable resolve.

Swoopes (Hannah Storm)

Sheryl Swoopes has famously been labeled as the female Michael Jordan.  Actually, she’s far more interesting.   On the court, she was nearly as dominant as Michael: a national championship with Texas Tech, three Olympic gold medals, three MVP awards and four consecutive championships with the Houston Comets of the WNBA, the league she helped start.  She even had a Nike shoe named after her, the Air Swoopes.  Off the court, she gave birth in the middle of her first WNBA championship season, divorced her high school sweetheart, and became the highest-profile athlete in her sport to declare she was gay.  She has struggled with love, family, money and lack of recognition, but she has never lost her spirit.  In this portrait, viewers will meet someone who’s not the everyday superstar, a woman who has defied a multitude of labels, including “old” – in August 2011, Swoopes, at 40, hit a buzzer-beater to end the Tulsa Shock’s 20-game losing streak.

The ‘99ers (Erin Leyden / Produced by Julie Foudy)

The world of women’s sports was kicked upside down on July 10, 1999.  Before a sold-out crowd of more than 90,000 at the Rose Bowl and an estimated 40 million Americans watching on television, the women’s soccer team reached a cultural and athletic pinnacle with its penalty-kick shoot-out victory over China to win the Women’s World Cup.  These players were more than the ponytailed poster girls celebrated by mainstream media.  As told through the voice of longtime team captain, Julie Foudy, viewers get an inside look at the strong team ethic and rare “do for each other” mentality that propelled them to victory that day and turned the team into a cultural touchstone.  With unprecedented access, the film uses candid, behind-the-scenes footage shot by the players themselves during the tournament to present a unique portrait of the women who irrevocably changed the face of women’s athletics.  Reuniting key players from the 1999 squad and talking with current U.S. players as well, the film examines how women’s soccer – and women’s sports as a whole – has changed since that epic day at the Rose Bowl.

Mayweather’s new deal with Showtime: ‘Richest individual athlete deal in all sports’

This is big. From Showtime:

Undefeated eight-time world champion Floyd “Money” Mayweather, boxing’s pound-for-pound king and the highest paid athlete in the world (Forbes, 2012), has entered into a groundbreaking pay-per-view deal with Showtime Networks Inc. and its parent company, CBS Corporation. Under the new deal, SHOWTIME PPV® will collaborate with CBS Corporation to comprehensively promote Mayweather’s events on the CBS Television Network and via the corporation’s expansive media platforms.

The deal—a unique revenue-sharing arrangement between SHOWTIME PPV and Mayweather—will enable him to fight up to six times over a period of 30 months, with the first mega-event taking place on May 4, 2013, when Mayweather will fight Robert “The Ghost” Guerrero. More details of this upcoming event will be announced shortly.

 Mayweather’s new deal is by far the biggest in the sport of boxing (specific financial details are contractually confidential). Mayweather is the PPV king and averages over 1 million PPV buys per event, which is the highest PPV buy average of any boxer in history. At this record-setting PPV performance level, if all six fights contemplated by this deal occur, it will be the richest individual athlete deal in all of sports.

How rich? Jake Emen of Yahoo! Sports estimates it likely is worth more than $50 million per fight:

Financial details of the arrangement have not been made public, but what we do know is that Mayweather will fight up to six times over the next 30 months, exclusively on Showtime Pay-Per-View. His fights will also receive extensive promotion and coverage on CBS and the various other channels and platforms under the CBS Corporation umbrella.

It’s an ambitious plan, as Mayweather’s next fight will be just his third in a three year span. However, it sounds as if Mayweather won’t have to fight that many times, but could simply seek out and fill that sort of busy schedule if he wanted to. It would certainly be great for boxing to have Mayweather being so active, and taking on the best challengers available.

Leaving WGN: Fox, WPWR could be players for Cubs rights in Chicago

A tradition could be ending in Chicago. Cubs games, which have aired on WGN since 1948, likely will be on the move after the 2014 season.

The Cubs confirmed yesterday that the negotiation window now is open for the 70 or so games that air on WGN. Like the Los Angeles Dodgers, Los Angeles Angels, Houston Astros and others, owner Tom Ricketts wants to cash in on the massive money grab for local TV rights.

From Paul Sullivan in the Chicago Tribune:

Cubs Chairman Tom Ricketts is always looking to increase the team’s revenue sources, and now it appears likely the team will wave goodbye to their longtime TV home when its contract ends after the 2014 season.

Ricketts declined to address their plans on Sunday, except to say a discussion on rights fees will begin in 2013.

“Obviously local media rights have been increasing in value,” he said. “Hopefully at some point we will be able to get more value for our media rights. It’s just something that’s playing out over time.”

According to Robert Channick in the Chicago Tribune, WGN pays the Cubs $20 million per year, an average of $400,000 per game. That’s more than a few ticks off the $1.8 million per game the Dodgers will average with their new deal with Time Warner in Los Angeles.

All told, the Cubs make about $60 million per year between their deals with WGN and Comcast Sports Net Chicago. Again, that’s below market value compared to the new TV deals signed by other teams. Yes, Mr. Ricketts has noticed.

It’s hard to see WGN making a big-money offer to keep the Cubs since the station is in flux with Tribune Co. only recently emerging from bankruptcy. Larry Wert, who was just brought in to run Tribune broadcasting, has a big decision to make there.

Regardless, the key for the Cubs will be establishing leverage for the games. It could happen in a couple of ways.

1. The Cubs simply move a majority or all of those WGN 70 games to its cable outlet, Comcast SportsNet Chicago. The Cubs are part owners in the network. Cable provides the multiple revenue stream of advertising and subscriber fees, which translates into more money.

2. The Cubs bring in Fox to help them launch their own network. The team’s deal with CSN runs through 2019, meaning it won’t be until 2020 at the earliest before Chicago could see the Cubs version of the Yankees’ YES Network.

However, Fox could lay the foundation by acquiring the 70 WGN games and placing them on WPWR-Ch. 50, a local station it owns in Chicago. Fox and the Cubs then bide their time and plan for the new network in 2020.

Fox has demonstrated a healthy appetite to buy local sports cable outlets. The network probably got a bit hungrier after losing out for the Dodgers deal in Los Angeles. It could turn its attention to Chicago and tap into the potential of the Cubs.

Indeed, it isn’t the greatest time for the Cubs to throw their games open for bid. While (crazy?) Cubs fans still bought nearly 2.9 million tickets in 2012, mostly to attend the shrine that is Wrigley Field, a 101-loss season produced a massive tune out on the TV side. The team’s local average rating dipped below a 2, the lowest in recent memory. You only can watch so much bad baseball.

Yet if Theo Epstein can work his magic and build the Cubs into a contender, those ratings will soar in Chicago. The faithful will come out of hibernation and park in front of their TVs. The Cubs definitely have a passionate fan base to sustain a team-owned network.

The key for the Cubs in maximizing TV revenue could be whether Fox becomes a player in Chicago. Given what the network has done elsewhere, it seems to be a strong possibility.

 

 

 

 

 

 

 

Posted in MLB