NEW YORK–There were numerous winners at the Sports Emmy Awards Tuesday night in New York, but it is hard to imagine anyone being happier than Joe Namath.
Broadway Joe was positively beaming after the HBO film on his life, Namath, won for outstanding sports documentary. He crowded into the team picture with producers Keith Cossrow and Joseph M. Lavine and the others, looking as proud as you’ll ever see him.
“It’s not about me,” Namath said several times during our interview. “It’s about them. They spent the hours to do this.”
Namath, though, was wrong. It’s always about him.
The Sports Emmy served as a validation for electing to finally agree to participate in a project he didn’t want to do. Even after he signed on with HBO, he still wasn’t fully on board at first.
“I was so negative,” Namath said. “I didn’t want to do this. I’m not the kind of guy I am to sit down and do these kind of things.”
Namath said he previously had rejected numerous offers to do a documentary on his life. Finally, his family insisted that he do this one with HBO and NFL Films.
“They said you’ve got to do this,” Namath said. “They said, ‘How great would it be to have (documentary on his life)?’ I said, ‘OK, I’m going to trust these people. It’s their business, their art.'”
The interview sessions weren’t always easy. Namath has gone through many turbulent times and definitely has made more than his share of mistakes.
“I was wrong about some things in life,” Namath said. “Ignorant. Naïve. I wrestled with myself how to tell things. ‘You’ve got to be honest.’ I’m a Gemini. My friends tell me I have to quit using that as an excuse. It was a wrestling match. (The producers) were sensitive, but persistent.”
The end result was a fascinating portrait of a complicated man who has led one of the most interesting lives of his or any generation. Namath said he didn’t even see the film until the screening.
“Not one second,” Namath said. “I saw my mother up there. I mean, I didn’t know what was coming next.”
Namath loved the finished product and was thrilled for everyone associated with the film Tuesday.
“It’s a special night,” said Broadway Joe, who has had more than a few of them.








