I just don’t think it is going to end well for Ozzie Guillen in Miami.

The Marlins manager used his trademark colorful language in addressing a question from a Houston radio host. All the guy asked was whether the controversy over his Fidel Castro comments had died down. Not exactly an inflammatory question.

Listen to Guillen’s response.

According to Miami Herald reporter Manny Navarro, Guillen added, “I’ve been waiting 15 f—ing days for somebody to ask that question.”

Now the soundbite has gone viral, reflecting poorly on Guillen and the Marlins. That’s the way it works in the new media world.

A simple no comment would have been a much better response. Guillen, though, doesn’t do no comment.

I know all about this fabled tradition in baseball: Don’t talk about a no-hitter in progress.

But you know what: I’ve stepped on many cracks and my mother never has suffered a broken back.

I am as superstitous as anyone, but I can’t agree with the approach Angels announcers Victor Rojas and Mark Gubicza took in calling Jared Weaver’s no-hitter Wednesday.

According to Diane Pucin of the Los Angeles Times, the TV announcers opted not to discuss Weaver’s no-hit bid. One word, they thought, and they could doom his chance to make history.

Said Rojas, the son of Cookie Rojas:

Some people say jinxes have no place in sports, but that’s just how I am. I didn’t move from my position after the third inning, I didn’t move any paper. I put my pens back in the same spot. That’s just who I am.

Gubicza said:

It’s a touchy situation. It’s a great discussion to have. There’s no set rule book. I don’t have an issue about saying it, but my job as an analyst is just to describe why Jered is pitching so well.

However, the problem with that approach is that we live in the age of the remote and a million TV channels. People are flipping all the time. You can’t assume everyone watched from the first pitch.

I wonder how many people missed out on Weaver’s bid because when they tuned during the eighth inning, they thought he only was pitching a shutout. The announcers didn’t tell the viewers otherwise.

Jim Carlisle of the Ventura County Star wrote:

(Rojas) tweeted about the game while it was in progress, but again he stepped all  around it without mentioning the no-hitter: “7th inning stretch time w Angels up  9-0. My suggestion to you is to find a TV or tune in a radio. Weaver w 8  K’s.”

And then later: “We’re headed to the 9th w/ a SoCal boy back on the hill to  try & finish this one off. 8 K’s/1 BB 9-0.”

Apparently, it was OK to mention that Weaver had eight strikeouts, but the  fact he had given up no hits was taboo. But the Twitterverse was full of Weaver  talk. Even the Angels themselves tweeted about it: “Jered Weaver has not allowed  a hit through 8 innings against the Twins.”

Jon Miller said in Pucin’s article an announcer has to talk about the no-hitter, jinxes be damned.

I feel like I have a responsibility to my audience, to the station, to the network, to say what’s going on. Plus, I want to maximize my audience. If someone hears from me about a no-hitter, he might call others or text or email and that helps my audience get larger. Some guys use all kinds of euphemisms, talking about ‘no runs, nothing at all,’ they make a game of it. I just think, if it’s a big story, mention it. But it’s a quaint old baseball thing. I don’t blame anybody for doing a game any way they want.

Just saw an amazing tweet from Keith Olbermann. He writes:

Mickey Mantle debuted in NY in an exhibition vs #Dodgers, 1951. Bryce Harper debuts vs Dodgers tonight. Announcer then and now? Vin Scully

Think about it this way: Scully called games involving the most celebrated rookie of my father’s generation. And now he is calling games involving the most celebrated rookie of my sons’ generation.

Scully once said:

All my career, all I have ever really done, all I ever have accomplished, is to talk about the accomplishments of others. We can’t all be heroes. Somebody has to stand on the curb and applaud as the parade goes by.

Of course, Scully has it wrong. Sixty-one years since Mantle’s debut, Scully is a certified hero. We’re so fortunate to still hear him “applaud as the parade goes by” as only he could.