NBC’s Hammond: Kentucky Derby most complex to cover

It isn’t a stretch to say that 95 percent of the country couldn’t tell you the name of one horse in the Kentucky Derby Saturday. And maybe that number is low.

But many of us will watch simply because it is the Kentucky Derby. It is the oldest continous sports event (happy No. 138) in the the United States, held annually in the first Saturday of May.

Last year’s race drew an audience of 14.11 million people on NBC. Yes, there’s something to said about tradition. Long live the Run for the Roses.

NBC will have complete coverage, starting at 11 a.m. (Eastern) on NBC Sports Network and then at 4 p.m. on NBC.

Tom Hammond returns as co-host. The sport is in his blood. At one point in college, he thought he would have a career in horse racing.

Funny how things works out. As a broadcaster, he wound up with a front-row seat, playing an integral role in covering the biggest races.

I talked to Hammond yesterday. He made an interesting comment about the Kentucky Derby being the most complex event he covers. Hammond also calls Notre Dame football and will handle track at the Olympics for NBC.

Hammond: A football game takes place in a finite area. You know there’s going to be 11 on each team. Here, there is two minutes of action, and yet everything else is so important to capture what the Derby is all about. Somebody says, ‘It’s a horse race, it last two minutes.’ It’s so much more.

The Olympics is the king of the stories, with athletes from all over the world pursuing their life’s dream. In horse racing, there’s just so many different aspects to it: the owners, the jockeys, the trainers. The horse themselves have so many different personalities. To be able to weave all those stories together is a dream come true for a sportscaster. It’s a gold mine of stories to tell.

What about the unpredictability of the race?

Hammond: There are 20 horses in this race, and often the best horse doesn’t get through. It’s so complex in that way. The other great thing about it is that it’s an any man’s race. The owner with the most money doesn’t always win. Multi-millionaires have spent their whole life trying to win the Derby and haven’t been successful. There’s so many different possibilities.

 

 

 

Posted in NBC

Eli Manning’s promos for Saturday Night Live

It’s a big week for the Manning franchise. Eli Manning will host this week’s edition of Saturday Night Live.

Unlike his brother, Peyton, Eli had to win a second Super Bowl before being awarded  the hosting duties.

NBC has released the series of promos for this week’s show. Manning does one with Jason Sudeikis and then several with Kenan Thompson.

Judging from the promos, Eli likely won’t rival Peyton’s performance on SNL, which might have been the best ever for an athlete.

But as Seth Meyers noted on David Letterman Tuesday, it doesn’t matter how Eli does Saturday.

That’s the best thing about athlete hosts is they don’t stress out because nothing on our show is like harder than being chased around by a 300-pound man. And you can’t lose your day job. Like you can’t go back to camp and Tom Coughlin’s not going to be like, ‘Hey, we saw you on ‘SNL.’ We’re going another direction. We found a younger quarterback who’s better at accents.

 

Posted in NBC

Sports Emmys: NBC, Costas big winner

Unfortunately, I had a family emergency Monday morning and never made it to New York for the Sports Emmy Awards. Too bad, because I was looking forward to seeing everybody.

Anyway, here are some of the highlights. Fang’s Bites has the complete list.

NBC was the big winner, collecting nine awards, the most of any media company. And the network won in the most recognizable categories.

Outstanding Live Sports Series — Sunday Night Football (four straight for producer Fred Gaudelli and the gang).

Outstanding Sports Personality – Studio Host, Bob Costas (23rd; requires a separate wing).

Outstanding Sports Personality – Sports Event Analyst, Cris Collinsworth (four straight).

Outstanding Sports Personality – Sports Reporter, Michele Tafoya.

Outstanding Playoff Coverage — Wild Card Saturday.

Other winners:

Outstanding sports personality – Play-by-Play, Joe Buck, Fox.

Outstanding Live Sports Special — The World Series, Fox.

Outstanding Sports JournalismReal Sports with Bryant Gumbel: The college game money trail (outstanding piece).

Outstanding Studio Show — MLB Tonight, MLB Network (Big award for that network, given that show is its staple.)

Outstanding Sports Personality — Studio Analyst, Charles Barkley, TNT (of course).

Outstanding Studio Show — Weekly, Inside the NBA, TNT (nice recognition here).

Outstanding Sports Documentary — A Game of Honor, Showtime (big win in loaded category).

Outstanding Short Feature (tie) — “Together”-E:60 — ESPN “Time Out of Mind”-Outside The Lines, ESPN

Outstanding Long Feature — Outside The Lines: The Man in the Red Bandana, ESPN

 

 

 

 

 

 

 

John McEnroe, Olympics correspondent? Yep

NBC disclosed its lineup for hosts and correspondents for the Olympics. In the no-surprise department, Bob Costas will be the prime-time host for the millionth time (actually his ninth); Al Michaels and Dan Patrick will share weekday and weekend duties; and Mary Carillo will handle the late-night duties.

However, on the list of correspondents, one name stuck out, and it wasn’t Ryan Seacrest. Rather it was John McEnroe.

The three-time Wimbledon champion as an Olympics correspondent? Now that’s interesting.

According to NBC, McEnroe will appear during NBC’s primetime show, serving as a roving reporter/analyst. He will be doing features, maybe even off-beat stuff.

Clearly, McEnroe has media ambitions beyond talking about tennis. When it was announced last week that he will be ESPN’s lead analyst for Wimbledon, he was asked if he wanted to do something else at the network. He said:

“There’s been talk about that in the past. That’s intriguing. … I’m open to suggestions.”

Obviously, McEnroe jumped at the idea of being an Olympic correspondent. If NBC can make his segments edgy and unpredictable, in keeping with the man himself, it will be a great move.

 

 

 

 

NBC, NHL will be rooting hard for Rangers

Gary Bettman and Mark Lazarus shouldn’t even try to remain impartial. The NHL Commissioner and NBC Sports chairman should be allowed to go to Madison Square Garden tonight in full New York Rangers gear. Perhaps even get a few Rangers tattoos on the way to the arena.

Both the NHL and NBC need the Rangers to prevail in Game 7 over Ottawa. Talk about a must-win situation.

Here’s why: Game 6 attracted 315,000 viewers in New York on MSG. The ratings figure to be even higher for Thursday’s game.

If the Rangers advance, all of those New York ratings move over to NBC and the NBC Sports Network. Both outlets have exclusive coverage for the remainder of the Stanley Cup.

NBC Sports Network is averaging 699,000 viewers for the first 13 days of its playoff coverage, up 18 percent. Think about how much a New York audience could inflate that number for round 2 and beyond.

If Ottawa wins. Well, not so much. I bet a lot of people think Ottawa is a city in Iowa.

I know the New Jersey Devils also have a game 7 in Florida Thursday, but they aren’t the Rangers in New York or nationally.

NBC and NBC Sports Network already took a huge hit with Chicago losing to Phoenix in the first round. Game 6 pulled in 363,000 households on Comcast SportsNet Chicago. The network would have loved an even larger slice of that for round 2.

As for Phoenix. Again, not so much.

Also, Detroit, another hockey hotbed, is out. The Red Wings lost to Nashville, not a hockey hotbed.

And also, also, Boston, the defending Stanley Cup champions with its avid following, went to sleep Wednesday night. However, the defeat wasn’t a complete washout since Washington will be a solid national draw with Alex Ovechkin. Stars move the meter.

For all the ratings momentum that has been built in the first round, it’ll evaporate quickly if the “right teams” don’t make it to the finish line. The NHL’s worst nightmare has to be a Stanley Cup between Ottawa and Phoenix. Or how about Florida-Nashville?

Sorry if I scared you, Mr. Bettman. Go Rangers, eh?

 

 

 

NBC to stream every sport live from Olympics

Farewell to tape delay and waiting for NBC to package the neat stuff in primetime at the Olympics.

The network has decided that all 32 sports in London will be streamed live at nbcolympics.com.

Richard Sandomir reports in the New York Times:

The live streaming of every event is a major shift at the NBC Sports Group, which was formed after Comcast acquired control of NBC Universal. Under General Electric, its former owner, NBC Sports did not stream live events that would be featured in prime time, lest they diminish ratings.

Two years ago, at the Winter Olympics in Vancouver, only hockey and curling were streamed live in order to protect prime time. At the 2008 Beijing Summer Games, 25 sports were streamed live but none of them were important to the evening broadcast, which is usually at least four hours long.

“The way consumers consume video has changed over the years,” Mr. Cordella said. “We can’t go back with hindsight and say we were wrong.”

He said that NBC had data to show that live streaming could increase viewership of a event shown hours later on delay. “We’re not scared of cannibalization,” Mr. Cordella said, adding, “Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.”

It’s the right move for NBC. It will greatly increase traffic to the site, and frankly the people who watch on their computers will be the hardcore fans. The bulk of the primetime audience is made up of casual viewers who care about these sports once every four years.

A win-win.

Posted in NBC

Examining your couch time with NFL in 2012

There’s something wonderful about the release of the NFL schedule. I always picture those late November, December Sundays when it is cold outside, giving you the perfect excuse to park on the couch all day and watch football. Of course, I do the same thing on those beautiful Sundays in September.

Here’s my breakdown of how the NFL divided up the goodies among the networks.

NBC: The network gets 19 games this year, including a new Thanksgiving night telecast. And it’s a good one: New England at the Jets.

NBC should get off to a huge start with Dallas-New York Giants on Wednesday, Sept. 5 and then the Pittsburgh-Denver game on that Sunday. It’ll be all-Manning-all-the-time during the first week. Should do big ratings.

Best games for NBC: Besides the first week, its schedule is loaded: Detroit-San Francisco on Sept. 16; New England-Baltimore on Sept. 23; Green Bay-Giants on Nov. 25 and several others.

Landmine alert: NBC has the flex schedule beginning on Nov. 18, so it won’t get stuck with any late-season dogs. Prior to that week, it has Houston-Chicago on Nov. 11. Keep on an eye on that one if both teams underachieve. However, even then, Al Michaels always likes doing a game in Chicago.

ESPN: It gets a better slate than last year, when it had some atrocious games (San Diego-Jacksonville, St. Louis-Seattle) at the end. Still, I can’t say I’m thrilled about a Baltimore-Cincinnati/San Diego-Oakland doubleheader for its first Monday night of the year. It’s not exactly Pittsburgh-Denver.

Best games for ESPN: ESPN gets its first crack at Peyton Manning with Denver-Atlanta on Sept. 17. Chicago-Dallas should do a strong rating on Oct. 1; Philadelphia-New Orleans on Nov. 5 could be intriguing if the Saints hold up; and Atlanta-Detroit on Dec. 22.

Landmine alert: With no flex options, it has several clunker candidates. San Francisco-Arizona on Oct. 29; Jets-Tennessee on Dec. 17 has potential disaster written all over it; and Atlanta-Detroit could be a dud if the Lions revert to their old form.

NFL Network: It’s the first season of their new expanded 13-game package.

Best games for NFL Network: The NFL awarded itself a plum for its opener: Chicago at Green Bay on Sept. 13. You’ve got to like Giants at Carolina the following week; New Orleans-Atlanta on Nov. 29; and Denver-Oakland on Dec. 6.

Landmine alert: Unless Andrew Luck morphs into Peyton Manning really quick, I’m betting most people take a pass on Indianapolis-Jacksonville on Nov. 8.

Fox: The NFC network gets out of the gate quick with San Francisco-Green Bay as its first doubleheader game.

Best games for Fox: Giants at San Francisco in an NFC title game rematch on Oct. 14; New Orleans-Green Bay on Sept. 30; Giant-Dallas on Oct. 28.

Landmine alert: Any games with the 49ers. Are they are a one-year wonder? Fox obviously can switch off its highlighted doubleheader slots, but it would help the network if the 49ers remained strong.

CBS: With Denver’s first two games in prime time, the AFC network has to wait until week 3 to get a shot at Peyton Manning.

Best games for CBS: Denver-New England on Oct. 7 with Manning-Brady; Pittsburgh-Giants on Nov. 4; Pittsburgh-Baltimore on Dec. 2.

Landmine alert: CBS needs Manning to be healthy and playing like his old self. If not, CBS will see a lot of potential ratings points fly out the window for those Denver games.

 

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NBC wins: Manning, Broncos vs. Pittsburgh in Sunday night opener

As predicted here this morning, NBC won the Peyton Manning sweepstakes.

It’ll be Pittsburgh at Denver on Sunday night during week 1 of the NFL season, according to several reports on Twitter. NBC should score huge ratings for Manning’s first game in a Broncos uniform. Also, it’s a rematch of last year’s playoff game, which Denver and Tim Tebow won in a dramatic overtime finish.

What ever happened to that Tebow guy, anyway?

According to Peter King, Baltimore travels to Cincinnati for ESPN’s first Monday night game of the season.

The entire schedule will be revealed on NFL Network and ESPN at 7 p.m.

Let the Peyton Manning countdown begin.

 

Which network gets Peyton’s season opener?

Oh, to witness the scrambling within the networks to see which one lands Peyton Manning’s regular-season debut with Denver.

Talk about backroom politics.

Manning’s first game will be the biggie from week 1 in the NFL. It will be quite a sight to see No. 18 in an orange uni playing in a game that counts.

The schedules will be announced today with both the NFL Network and ESPN having special reports tonight.

NBC already has the NFL opener with Giants-Dallas on Sept. 5. I’d have to say Al Michaels and company will be the leading contender to land the game with Eli’s brother.

The NFL has to want Peyton’s debut in prime time. The ratings should be huge. And it just feels like a Sunday night game. Besides, it would allow NBC to hype the heck out of it during the Giants game earlier in the week, not to mention during the three-plus weeks of the Olympics.

Sorry, ESPN. And you too, CBS, which will get plenty of shots at Manning with the AFC package.

However, here’s one thing to consider: Is Manning truly healthy? What if you commit to Denver for the Sunday night opener and Manning is sitting in the press box? That would take considerable appeal off this game. I just looked at Denver’s roster and saw Caleb Hanie’s on it. Trust me, from living in Chicago, no network wants to see Hanie in prime time.

Still, I’m guessing that the NFL will take the gamble that Manning will be on the field for game 1. His presence will make the winning network very happy.